{"id":35258,"date":"2026-01-22T08:16:40","date_gmt":"2026-01-22T07:16:40","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/cadbury-advert-homesick\/"},"modified":"2026-08-05T20:05:28","modified_gmt":"2026-08-05T18:05:28","slug":"cadbury-advert-homesick","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/cadbury-advert-homesick\/","title":{"rendered":"Cadbury&#8217;s advert is an emotional story titled &#8220;Homesick&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35780\" title=\"Cadbury advert | Homesick\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2026\/01\/anuncio-de-cadbury-homesick.jpg\" alt=\"Cadbury advert | Homesick\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Cadbury_advert_is_a_moving_story_between_two_sisters_that_highlights_the_small_gestures_that_connect_us\"><\/span>The Cadbury advert is a moving story between two sisters that highlights the small gestures that connect us.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/cadbury-advert-homesick\/#The_Cadbury_advert_is_a_moving_story_between_two_sisters_that_highlights_the_small_gestures_that_connect_us\" >The Cadbury advert is a moving story between two sisters that highlights the small gestures that connect us.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/cadbury-advert-homesick\/#Cadbury_%E2%80%93_Homesick\" >Cadbury \u2013 Homesick<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there is one brand that knows how to pull at the heartstrings, it is without a doubt <strong>Cadbury<\/strong>. Many people still remember the iconic advert titled <a href=\"https:\/\/en.esloganmagazine.com\/cadbury-mums-birthday-advert-analysis-2024\/\" target=\"_blank\" rel=\"noopener\">\u201cMum\u2019s Birthday\u201d<\/a>, which raised expectations for every new campaign from the brand.<\/p>\n<p>Now it has launched its latest advert, titled <strong>\u201cHomesick\u201d<\/strong>. A return to its roots with a simple, relatable story full of emotional impact. The brand presents a narrative that appeals to the feeling of home through a gesture as simple as sharing a chocolate bar.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cadbury_%E2%80%93_Homesick\"><\/span>Cadbury \u2013 Homesick<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-GEpT3e7Dfg?si=c8oTIpXz7GStqgyl\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Cadbury advert<\/strong> is titled <em>\u201cHomesick\u201d<\/em> and has been created by the agency <strong>VCCP<\/strong> and directed by <strong>Steve Rogers<\/strong>. The brand launches a new piece within its global platform, focused on the small gestures that connect us.<\/p>\n<p>The film tells the story of two sisters separated by more than 6,000 kilometres. The older sister lives in <strong>Kuala Lumpur<\/strong> and, after a call home, receives an unexpected envelope from her home country.<\/p>\n<p>Inside, she finds a bar of Cadbury Dairy Milk, her favourite chocolate. But the detail that gives meaning to the whole story comes when she discovers that a piece is missing: her younger sister couldn\u2019t resist and took a bite before sending it, sealing the wrapper with a childlike sticker.<\/p>\n<p>This imperfect, almost mischievous gesture is precisely the essence of the Cadbury advert. A simple action becomes a powerful metaphor for real generosity: it isn\u2019t always perfect, but it is authentic. The advert blends tenderness with a subtle sense of humour to remind us that, when we are far from home, even the smallest acts can carry enormous emotional value.<\/p>\n<p>According to <strong>Elise Burditt<\/strong>, Senior Marketing Director at Cadbury UK: <em>\u201cCadbury has always been about the humanity in all of us. This campaign shows that generosity isn\u2019t about getting things perfect, but about being thoughtful. Even a chocolate bar with a piece missing can convey the warmth of home.\u201d<\/em><\/p>\n<p>Meanwhile, <strong>Chris Birch and Jonathan Parker<\/strong>, Chief Creative Officers at VCCP, explain: <em>\u201cSometimes it\u2019s the small, slightly cheeky gestures that stay with us the longest. \u2018Homesick\u2019 continues to celebrate an authentic, unpolished generosity, like when your sister steals a piece of chocolate from the other side of the world.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/-GEpT3e7Dfg?si=7faEd7FsHNYW8mat\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Cadbury advert is a moving story between two sisters that highlights the small gestures that connect us. If there is one brand that knows how to pull at the heartstrings, it is without a doubt Cadbury. Many people still remember the iconic advert titled \u201cMum\u2019s Birthday\u201d, which raised expectations for every new campaign from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1322],"tags":[713],"class_list":["post-35258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2026","tag-cadbury"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35258"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35258\/revisions"}],"predecessor-version":[{"id":35260,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35258\/revisions\/35260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35476"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}