{"id":35264,"date":"2026-01-29T08:37:14","date_gmt":"2026-01-29T07:37:14","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-advert-bubbling-up\/"},"modified":"2026-08-05T20:05:30","modified_gmt":"2026-08-05T18:05:30","slug":"coca-cola-advert-bubbling-up","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-advert-bubbling-up\/","title":{"rendered":"Coca-Cola advert for the 2026 World Cup: &#8220;Bubbling Up&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35817\" title=\"Coca-Cola advert | Bubbling Up\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2026\/01\/anuncio-de-coca-cola-bubbling-up.jpg\" alt=\"Coca-Cola advert | Bubbling Up\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Coca-Cola_advert_captures_all_the_emotions_of_football_in_its_new_global_World_Cup_campaign\"><\/span>The Coca-Cola advert captures all the emotions of football in its new global World Cup campaign.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-advert-bubbling-up\/#The_Coca-Cola_advert_captures_all_the_emotions_of_football_in_its_new_global_World_Cup_campaign\" >The Coca-Cola advert captures all the emotions of football in its new global World Cup campaign.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-advert-bubbling-up\/#Coca-Cola_%E2%80%93_Bubbling_Up\" >Coca-Cola \u2013 Bubbling Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>This summer, it\u2019s World Cup time and brands are already setting the stage. If it was recently <a href=\"https:\/\/www.esloganmagazine.com\/anuncio-de-adidas-its-time-to-choose\/\" target=\"_blank\" rel=\"noopener\">Adidas<\/a> showcasing a campaign full of aura, now it\u2019s <strong>Coca-Cola<\/strong>, one of the event\u2019s official sponsors, putting its cards on the table.<\/p>\n<p>And it does so with an advert that turns the drink\u2019s bubbles into a powerful metaphor for the excitement people feel as the tournament approaches.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coca-Cola_%E2%80%93_Bubbling_Up\"><\/span>Coca-Cola \u2013 Bubbling Up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Oc2f95BsEqw?si=bqhK4ZerFYiDInPM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Coca-Cola advert<\/strong> for the World Cup is titled <em>&#8220;Bubbling Up&#8221;<\/em> and was created by <strong>Open X<\/strong>, WPP\u2019s dedicated structure for Coca-Cola. It marks the starting point of a series of three adverts produced to accompany the FIFA World Cup.<\/p>\n<p>The piece draws a visual and emotional parallel between the bubbles rising in a freshly opened soda and the excitement that is beginning to \u201cbubble up\u201d among football fans around the world. We see how that enthusiasm appears in both small and big everyday gestures: people reliving iconic moments from past tournaments, spontaneous celebrations, or symbolic decisions such as naming a child after a current football star.<\/p>\n<p>The Coca-Cola advert for the World Cup unfolds to the rhythm of a new musical anthem created for the competition: a version of the classic \u201cJump\u201d by Van Halen, reinterpreted by international artists. The song acts as a catalyst for that collective energy, capturing the anticipation, tension, euphoria and joy that define the World Cup experience.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/Oc2f95BsEqw?si=d2U70yw_3ld_QGzE\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola advert captures all the emotions of football in its new global World Cup campaign. This summer, it\u2019s World Cup time and brands are already setting the stage. If it was recently Adidas showcasing a campaign full of aura, now it\u2019s Coca-Cola, one of the event\u2019s official sponsors, putting its cards on the table. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1322,1252],"tags":[221],"class_list":["post-35264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2026","category-the-best-coca-cola-commercials","tag-coca-cola"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35264"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35264\/revisions"}],"predecessor-version":[{"id":35266,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35264\/revisions\/35266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35472"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}