{"id":35267,"date":"2026-02-02T08:11:34","date_gmt":"2026-02-02T07:11:34","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pepsi-advert-the-choice\/"},"modified":"2026-08-05T20:05:30","modified_gmt":"2026-08-05T18:05:30","slug":"pepsi-advert-the-choice","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-the-choice\/","title":{"rendered":"Pepsi advert for Super Bowl: &#8220;The Choice&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2026\/02\/anuncio-de-pepsi-the-choice.jpg\" alt=\"Pepsi Ad | The Choice\" class=\"wp-image-35828\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pepsi_advert_turns_a_Coca-Cola_icon_into_the_protagonist_of_a_story_about_choice_and_identity\"><\/span>The Pepsi advert turns a Coca-Cola icon into the protagonist of a story about choice and identity.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-the-choice\/#The_Pepsi_advert_turns_a_Coca-Cola_icon_into_the_protagonist_of_a_story_about_choice_and_identity\" >The Pepsi advert turns a Coca-Cola icon into the protagonist of a story about choice and identity.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-the-choice\/#Pepsi_%E2%80%93_The_Choice\" >Pepsi \u2013 The Choice<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">If there is a historic rivalry in advertising, it is undoubtedly the one between <a href=\"https:\/\/www.esloganmagazine.com\/mejores-anuncios-de-coca-cola-y-pepsi\/\" target=\"_blank\" rel=\"noopener\">Pepsi and Coca-Cola<\/a>. Decades of competition have given rise to some of the industry\u2019s most memorable comparative campaigns, where irony, provocation, and creative ingenuity have been common weapons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the symbolic territories most fiercely protected by <strong>Coca-Cola<\/strong> has always been its polar bears, brand icons since the early 20th century.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now Pepsi has decided to step directly into that imagery and turn it on its head with<em> \u201cThe Choice\u201d,<\/em> a campaign that reinterprets the cola wars through humor and pop culture.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pepsi_%E2%80%93_The_Choice\"><\/span>Pepsi \u2013 The Choice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<iframe loading=\"lazy\" width=\"830\" height=\"470\" src=\"https:\/\/www.youtube.com\/embed\/ZDcKNhLqyjM?si=aae8GM2pGmOxkTsR\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Pepsi advert<\/strong> is titled <em>&#8220;The Choice&#8221;<\/em>, was directed by New Zealand filmmaker Taika Waititi, and will air during the Super Bowl commercial breaks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The piece begins with Coca-Cola\u2019s polar bear taking part in a blind taste test between Pepsi and Coca-Cola. Against all odds, the animal chooses Pepsi. What could have been a simple comparative gag becomes the trigger for the protagonist\u2019s existential crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bear goes to therapy, reflects on his identity, and embarks on a journey of self-discovery. A nod to the Coldplay meme is included, where both wave at the camera while drinking from their cans. All set to Queen\u2019s \u201cI Want To Break Free\u201d playing in the background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pepsi advert blends humor, pop culture, and emotional storytelling, turning a brand choice into a metaphor about daring to break with what\u2019s established.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The polar bear, created using CGI, serves as a symbolic representation of that consumer who, when tasting without prejudice, \u201cchooses differently\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the brand explains, he is not just an advertising icon, but \u201canother cola lover who represents the vast majority of Americans\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch | <a href=\"https:\/\/youtu.be\/59u_2vyttb8?si=iuJJjMlnSV8d-ZPE\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pepsi advert turns a Coca-Cola icon into the protagonist of a story about choice and identity. If there is a historic rivalry in advertising, it is undoubtedly the one between Pepsi and Coca-Cola. Decades of competition have given rise to some of the industry\u2019s most memorable comparative campaigns, where irony, provocation, and creative ingenuity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1322,1147,1259],"tags":[285],"class_list":["post-35267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2026","category-best-super-bowl-commercials","category-the-best-pepsi-commercials","tag-pepsi"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35267"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35267\/revisions"}],"predecessor-version":[{"id":35269,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35267\/revisions\/35269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35470"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}