{"id":35309,"date":"2026-04-21T07:33:05","date_gmt":"2026-04-21T05:33:05","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/on-advert-zendaya-shape-of-dreams\/"},"modified":"2026-08-05T20:05:44","modified_gmt":"2026-08-05T18:05:44","slug":"on-advert-zendaya-shape-of-dreams","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/on-advert-zendaya-shape-of-dreams\/","title":{"rendered":"ON&#8217;s advert starring Zendaya and directed by Spike Jonze: &#8220;Shape of Dreams&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-36044\" title=\"On Ad Featuring Zendaya | Shape of Dreams\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2026\/04\/anuncio-de-on-con-zendaya-shape-of-dreams.webp\" alt=\"On Ad Featuring Zendaya | Shape of Dreams\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_On_advert_starring_Zendaya_is_a_creative_ode_by_filmmaker_Spike_Jonze\"><\/span>The On advert starring Zendaya is a creative ode by filmmaker Spike Jonze.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/on-advert-zendaya-shape-of-dreams\/#The_On_advert_starring_Zendaya_is_a_creative_ode_by_filmmaker_Spike_Jonze\" >The On advert starring Zendaya is a creative ode by filmmaker Spike Jonze.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/on-advert-zendaya-shape-of-dreams\/#On_%E2%80%93_Shape_of_Dreams\" >On \u2013 Shape of Dreams<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there is someone capable of leaving a distinctive mark when directing advertising campaigns, it is undoubtedly <strong>Spike Jonze<\/strong>. The director is renowned for groundbreaking campaigns such as the one for <strong>Kenzo<\/strong> or the iconic <a href=\"https:\/\/www.esloganmagazine.com\/anuncio-de-apple-spike-jonze\/\" target=\"_blank\" rel=\"noopener\">&#8220;Welcome Home&#8221; by Apple<\/a>. Now, he delights us once again in On\u2019s latest campaign, starring Zendaya.<\/p>\n<p>The brand takes things a step further by immersing itself in a clearly artistic territory, moving away from traditional sportswear codes to explore something far more intangible: imagination.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"On_%E2%80%93_Shape_of_Dreams\"><\/span>On \u2013 Shape of Dreams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6NVAzWEgTXo?si=xsIRD64HQJ5BuRgI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The On advert is titled <em>\u201cShape of Dreams\u201d<\/em> and has been directed by <strong>Spike Jonze<\/strong>. The filmmaker transports us into a surreal universe conceived as a visual metaphor for the creative process behind the collection.<\/p>\n<p>The piece introduces us to the so-called \u201cDream Lab\u201d, a space imagined by <strong>Zendaya<\/strong> where ideas take shape organically. In this environment, garments and footwear constantly evolve: they stretch, transform, and shift in color and texture until reaching their final design.<\/p>\n<p>Far from being a simple product showcase, the On advert embraces a carefully crafted visual narrative inspired by silent cinema and reinterpreted through a contemporary lens. The combination of choreography, editing, and music creates an almost hypnotic experience that reinforces the experimental nature of the collection.<\/p>\n<p>As stated by <strong>Alex Griffin<\/strong>, Chief Marketing Officer at On: <em>\u201cThis collection marks the next chapter of our creative partnership with Zendaya. Her creative spirit is evident in every detail, defining the fusion of performance and style.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/6NVAzWEgTXo?si=wDUtduz_NN2TYpIu\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The On advert starring Zendaya is a creative ode by filmmaker Spike Jonze. If there is someone capable of leaving a distinctive mark when directing advertising campaigns, it is undoubtedly Spike Jonze. The director is renowned for groundbreaking campaigns such as the one for Kenzo or the iconic &#8220;Welcome Home&#8221; by Apple. Now, he delights [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1322],"tags":[1166],"class_list":["post-35309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2026","tag-on"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35309"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35309\/revisions"}],"predecessor-version":[{"id":35311,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35309\/revisions\/35311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35449"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}