{"id":35315,"date":"2026-05-12T07:44:56","date_gmt":"2026-05-12T05:44:56","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/adidas-advert-backyard-legends\/"},"modified":"2026-08-05T20:05:46","modified_gmt":"2026-08-05T18:05:46","slug":"adidas-advert-backyard-legends","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/adidas-advert-backyard-legends\/","title":{"rendered":"Adidas advert for World Cup that&#8217;s reminiscent of Jose+10"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-36078\" title=\"Adidas Backyard Legends Commercial\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2026\/05\/anuncio-de-adidas-backyard-legends.jpg\" alt=\"Adidas Backyard Legends Commercial\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Adidas_advert_celebrates_street_football_in_a_campaign_that_brings_back_young_versions_of_Beckham_Zidane_and_Del_Piero\"><\/span>The Adidas advert celebrates street football in a campaign that brings back young versions of Beckham, Zidane and Del Piero.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-advert-backyard-legends\/#The_Adidas_advert_celebrates_street_football_in_a_campaign_that_brings_back_young_versions_of_Beckham_Zidane_and_Del_Piero\" >The Adidas advert celebrates street football in a campaign that brings back young versions of Beckham, Zidane and Del Piero.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/adidas-advert-backyard-legends\/#Adidas_%E2%80%93_Backyard_Legends\" >Adidas &#8211; Backyard Legends<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The World Cup is just around the corner, and brands are getting ready to go all in. One of the strongest starters has been <a href=\"https:\/\/en.esloganmagazine.com\/the-best-adidas-commercials\/\" target=\"_blank\" rel=\"noopener\">Adidas<\/a>. The German brand has not hesitated to bring together all of its stars to make an impact in the United States.<\/p>\n<p>And it does so with an advertising campaign reminiscent of the legendary <strong>Jos\u00e9+10<\/strong> campaign, using AI technology to rejuvenate some of football\u2019s greatest icons.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adidas_%E2%80%93_Backyard_Legends\"><\/span>Adidas &#8211; Backyard Legends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/mJJY53qhJe0?si=McdKnzVDXTwz0fZH\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Adidas advert for World Cup<\/strong> is\u00a0titled <em>&#8220;Backyard Legends&#8221;<\/em>, was created by the agency <strong>Lola MullenLowe<\/strong> United States and produced by <strong>Smuggler<\/strong>. The campaign was filmed at the green court in <strong>Llefi\u00e0<\/strong>, Badalona.<\/p>\n<p>The piece features <strong>Timoth\u00e9e Chalamet<\/strong> as the master of ceremonies and centers around a street court where a small group of friends has become legendary after years of defeating every challenger brave enough to face them. In an attempt to end their winning streak, <strong>Timoth\u00e9e Chalamet<\/strong> recruits an all-star team made up of <strong>Lamine Yamal, Jude Bellingham and Trinity Rodman.<\/strong><\/p>\n<p>On the way to the court, the actor tells the story of this mythical local team, whose legend dates back to the late 1990s. The narrative connects different generations of football and brings back younger versions of icons such as <strong>Zinedine Zidane, David Beckham and Alessandro Del Piero<\/strong> thanks to special effects and digital technology.<\/p>\n<p>In addition, the Adidas advert also features major names from sports and popular culture including <strong>Lionel Messi, Bad Bunny, Ousmane Demb\u00e9l\u00e9, Raphinha, Pedri, Florian Wirtz and Santiago Gim\u00e9nez.<\/strong><\/p>\n<p>According to <strong>Florian Alt<\/strong>, Adidas\u2019 Global Vice President of Brand Communications: <em>\u201cWe all remember that feeling: playing simply for the joy of it, without pressure, without expectations. With \u2018Backyard Legends\u2019 we celebrate that freedom.\u201d<\/em><\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/mJJY53qhJe0?si=FrWWMf0si4kRbG9I\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Adidas advert celebrates street football in a campaign that brings back young versions of Beckham, Zidane and Del Piero. The World Cup is just around the corner, and brands are getting ready to go all in. One of the strongest starters has been Adidas. The German brand has not hesitated to bring together all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1322,1274],"tags":[314],"class_list":["post-35315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2026","category-the-best-adidas-commercials","tag-adidas"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35315"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35315\/revisions"}],"predecessor-version":[{"id":35317,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35315\/revisions\/35317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35446"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}