Daniel Craig dancing in the Belvedere Vodka Commercial

The advert for the premium brand Belvedere Vodka shows Daniel Craig dancing to convey the brand’s values.

In the alcoholic beverages sector, we find some premium brands that do not hesitate to hire great filmmakers and actors to direct their advertising campaigns. This is the case of the Hennessy commercial directed by Ridley Scott or this one.

Belvedere is the first brand of super premium vodka in the world. To advertise, he has hired a cast of big stars who go through the actor, Daniel Craig, the filmmaker Taika Waititi and other collaborating artists.

«Belvedere presents Daniel Craig» is the explicit title of the Belvedere premium vodka brand and directed by Taika Waititi. The piece brings together a community of collaborating artists such as the choreographer JaQuel Knight or the musicians Rita Ora and Giggs.

The Daniel Craig Dancing commercial embodies the brand’s values of self-expression, authenticity and style. All of this directed by the filmmaker Taika Waititi who repeats in the realization of an advertising campaign after the acclaimed commercial «Save Ralph», one of the best commercials of 2021.

The piece introduces us to the James Bond actor dancing through Paris. We see how he walks through the Pont Neuf, the corridors and the roof of the luxurious Cheval Blanc. In the end, he enters the hotel suite and dances until he sip the Belvedere vodka. At that point, the director yells «cut» and appears on stage with new directions.

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