The Ikea advert encourages us to order our lives: “The power of Order”

“The power of Order” is the Ikea advert that encourages us to have a more orderly life.

Ikea Spain has just launched a new advertising campaign that will be broadcast internationally. A common practice of the Swedish multinational that leaves the creative agencies of each country free to explain their stories. That gives them a steady stream of creativity and sustained releases throughout the year.

This time it is the turn of Ikea Spain and its advertising campaign carried out by McCann Madrid. As usual in Ikea advertising campaigns, it shows how its products can make life easier and more bearable.

“The power of Order” is the title of Ikea’s international ad. It will be broadcast in Spain, France, Italy, Slovakia and Hungary. It has been made by McCann Madrid, produced by Blur and directed by Luis Cerveró.

The Ikea advert shows us how order at home produces harmony and ease when carrying out daily tasks. Music to the beat of John Strauss and his “Annen-Polka, op. 117” accentuates the sense of flow as they prepare to face the day. “Open the door to the power of a more orderly life” is the final message of the Ikea ad.

According to Gabriel Ladaria, Director of Marketing & Insights at Ikea in Spain: “Our home has become more than just a refuge, it is our ally; a tidy home helps us achieve the serenity and mental clarity necessary to face the day to day. day, and that’s how we wanted to convey it in this campaign”.

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