All the winners of the 2026 Cannes Lions International Festival of Creativity, the Oscars of advertising June is here, and with it comes the Cannes Lions International Festival of Creativity. Known as the Oscars of the advertising industry, the event takes place in Cannes to recognize the best campaigns of the year. Following changes to […]
The Nike advert for the World Cup is a blockbuster production starring the brand’s biggest football stars. Nike was one of the last major brands to unveil its World Cup campaign, and it certainly did not disappoint. Nike has gone all out, bringing together, quite literally, all of its biggest stars for its World Cup […]
The Coca-Cola advert for the World Cup focuses on one of the most intense emotions in modern football The World Cup is one of the biggest global showcases for brands. And Coca-Cola knows it well. The passion that each country brings to the tournament allows the multinational company to connect with fans’ emotions while they […]
Nicole Kidman visits Brancusi’s sculpture to the rhythm of David Bowie. In the world of advertising, there is room for everyone. The democratization of the internet and globalization have allowed every brand to have its own platform to communicate with the world. Luxury brands, auction houses, and cultural institutions are now finding in branded content […]
The Adidas advert celebrates street football in a campaign that brings back young versions of Beckham, Zidane and Del Piero. The World Cup is just around the corner, and brands are getting ready to go all in. One of the strongest starters has been Adidas. The German brand has not hesitated to bring together all […]
Pepsi’s World Cup advert redefines the rules of football from the fans’ perspective. The World Cup is approaching and although Coca-Cola is one of the official sponsors, Pepsi couldn’t stay behind. To do so, it has brought in its biggest stars to present its new campaign for the tournament. The brand focuses on those who […]
The On advert starring Zendaya is a creative ode by filmmaker Spike Jonze. If there is someone capable of leaving a distinctive mark when directing advertising campaigns, it is undoubtedly Spike Jonze. The director is renowned for groundbreaking campaigns such as the one for Kenzo or the iconic “Welcome Home” by Apple. Now, he delights […]
The Coca-Cola advert for the World Cup transforms its icons into global football emotions. Coca-Cola is the official sponsor of the FIFA World Cup set to take place in the United States, Canada, and Mexico. The brand has already kicked off its advertising engine with just two months to go before the most important competition […]
The Lego advert brings together the best players in the world for its World Cup campaign. The World Cup is just around the corner, and with it, brands are starting to launch their advertising campaigns. One of the most talked-about has been Lego, which has brought together none other than Messi, Cristiano, Mbappé and Vinicius. […]
The Chanel advert embraces nostalgia to reinterpret its classic codes. Nostalgia in advertising is a very powerful tool that brands are eager to use. Being present in memories of a much better past strengthens our connection with a brand even more. And iconic brands with a legacy to protect know this very well. This is […]