The nostalgic Renault commercial that will transport you to your childhood

“Remember how much you loved electric cars” is the title of the nostalgic Renault commercial.

The transition to electric models is providing an opportunity for brands to renew their corporate image. BMW presented its “Forwardism” and Audi has opted for emerging actors for its new campaigns such as Janelle Monáe. An opportunity to change the polluting perception of consumers towards a more sustainable one.

This is the case of the Renault commercial that presents its new electric models. And it does so using nostalgia marketing as the engine of its creativity and the well-known Scalextric.

“Remember how much you loved electric cars” is the title of the Renault campaign that directly appeals to the nostalgia of generation X (1969-1980) and millennials (1981-1993). . And it is that at the time the only way to play with electric cars was through the popular slot game “Scalextric”.

Thus, the brand has prepared a handmade Scalextric circuit full of details. From the cars that appear -replicas of the originals- going through buildings and trees. The atmosphere has also been recreated with care and great detail: Storms, mists and night scenes. Everything to take consumers back to their childhood and relate their love of electric toy cars to today’s electric cars.

The piece is accompanied by the musical theme “Electricy” by the British band Orchestral Maneuvers in the Dark. Renault’s commercial presents its new range of 100% electric vehicles ranging from utility vehicles to concept cars such as the 4L or the R5.

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