The latest Ikea commercial in the UK introduces us to a robot that fights against pollution. In the last year, sustainability has become the new workhorse for brands. Millions of euros are spent on communicating an ecological and sustainable…

France TV's commercial to promote the Tokyo Olympics is a fantastic Japanese-style animated piece. The Tokyo Olympics are just around the corner. But the most followed event around the world, which has already been postponed by Covid19, is…

The shocking campaign of the NGO Sandy Hook Promise alerts on the mental health of adolescents with "The Kids Are Not Alright" Following the massacre at Sandy Hook Elementary School in Newtown, Connecticut, United States, the NGO Sandy Hook…

"Welcome Back" is Guinness' emotional ad to celebrate the reopening of pubs in the UK. The pandemic and confinement are slowly coming to an end. The return to normality is being carried out in a staggered manner, opening those services most…

The new commercial of Nike and Rosalía as one of the protagonists encourages us to practice sports even if we are bad at it. Nike's communication in the last 10 years had become a bit vindictive. The brand detected that, as a result of the…

Barbie's commercial "A Doll Can Help Change The World" highlights how playing with dolls helps children develop empathy. Mattel's twist to repositioning its most popular brand, Barbie is worthy of study. They have emerged as standard bearers…

"Save Ralph" is a commercial by Humane Society International to denounce animal testing for cosmetics. One of the wonders of advertising is that it is capable, in a few minutes, of impacting society. We have the example of GreenPeace's advertising…

Huggies' Super Bowl commercial welcomes babies born on the same day. We continue with our analysis of the best Super Bowl ads. If one of the big winners was the ad parodying the sequel by Edward Scissorhands and the most emotional was the one…

Toyota's commercial tells the emotional story of Paralympic swimmer Jessica Long. One of the most emotional ads that were seen in the last edition of the Super Bowl was undoubtedly this one from Toyota. A moving ad that reminds us in style…