Nike's advert for the Paris Paralympic Games focuses on the ultra-competitiveness of Paralympic athletes. When the Olympic Games are over, the spotlight turns to the Paralympic Games, an example of integration and overcoming that often far…

Knix's advert encourages athletes to comment on whether they tested during their period that day. When we talk about women's sport, dealing with menstruation is still a taboo. It is for society, for coaches and for athletes. And when there…

Google's advert for the Olympic Games has sparked controversy over its use of artificial intelligence. When it comes to advertising campaigns for the Olympic Games, there are usually common elements: the desire to excel, sacrifice, motivation…

A look back at the best ads from the Paris 2024 Olympics The Paris 2024 Olympic Games are starting. The most followed event worldwide where values ​​such as effort, sacrifice, improvement and camaraderie are fundamental pillars. In terms…

The Corona commercial encourages us to live our golden moments even if we do not participate in the Olympic Games. The advertising campaigns for the Paris 2024 Olympic Games continue to arrive. After the surprising Nike commercial, the hugs…

Nike's commercial surprises everyone with a campaign that represents the obsession with victory. The big advertising campaigns are coming to the Olympic Games. After seeing Air Canada's spectacular piece to support its athletes, and Coca-Cola…

We review the history of the Olympic Games through the design of their logos, where we see a clear evolution of style over time. Little did the French pedagogue and historian Pierre de Coubertin imagine that the idea he had in 1896 to revive…

The Eurostars commercial pays tribute to the athletes and celebrates their commitment as well as that of their workers. Preparations for the Paris Olympic Games continue and brands are finalizing their advertising campaigns. We have already…

Air Canada advert celebrates the heroic journey of a father seeking a better future for his children. The Olympic Games are often a source of inspiration and motivation. It is the dream of every athlete and where the work of four years and,…