
Puma’s campaign to empower women: “She Moves Us”
Puma's powerful campaign empowers multi-talented women, starring singer Dua Lipa.
The feminist movement has broken down the doors and penetrated with great force at all levels of society. The world of sports has not been left out and there…

Mastercard launches a credit card for blind people: Touch Card
Mastercard has made a series of credit cards for people with vision problems.
That a company thinks and develops products so that people with abilities can enjoy day to day are achievements that a brand should be happy about. The idea of improving…

Easy Jet’s funny commercial that inspires us to travel: “Next Gen”
Easy Jet's advert reflects the brand's new direction for the tourist season.
If there is any industry that has been repeatedly damaged by the pandemic, it is tourism. Health policies differed in each country and the inhabitants have preferred…

Dove’s imperfect soaps in tribute to women’s skin: #RealSoaps
Dove imperfect soaps have crevices in tribute to the true beauty of the skin.
In 2004, Dove underwent a complete brand communication overhaul under the #RealBeauty concept. With a historic campaign, she represented women far from the usual…

“Ikea for Aliens” Ikea prepares for a possible extraterrestrial contact
"Ikea for Aliens" translates the instructions of its most famous products into Alien language.
Creative inspiration can come from the most unexpected moments. Thus, some statements by the director of intelligence of the United States affirming…

Renault’s commercial encourages us not to take its new electric model
Renault's commercial in France presents its new Captur E-Tech hybrid model in an original way.
Car adverts have historically set the pace when it comes to valuing creativity in the advertising industry. At a time when you had to communicate…

Pinball Clemons Foundation’s beautiful advertisement: “Pinball Machine”
The Pinball Clemons Foundation advertisement invites us to find the right balance.
Tagline Magazine is a new way of looking at marketing and advertising. This task leads us to search and select for you those different and surprising advertising…

#MiniChallenge: How to represent happiness driving a Mini
#MiniChallenge is an action developed by Mini in Colombia where the protagonists had to pass three tests behind the wheel.
Mini's advertising campaigns are usually actions that resemble its brand image. They are fresh, fun and original campaigns,…

Adidas statues in London dedicated to inspiring women
The Adidas statues in London follow Adidas' campaign to put inspiring women in the spotlight.
Adidas goes all out to present its new range of sports bras. Last week, Adidas published a photo on social networks where you could see more than…

The Ikea advert encourages us to order our lives: “The power of Order”
"The power of Order" is the Ikea advert that encourages us to have a more orderly life.
Ikea Spain has just launched a new advertising campaign that will be broadcast internationally. A common practice of the Swedish multinational that leaves…