Women, marketing and advertising: remembering the pioneers of the industry If anyone is asked about how he imagines the principle of advertising and marketing, he will probably respond with a fairly prototypical image, very similar to the one…

Axa's campaign is a powerful story told by a woman who is aging in real time. In the middle of the year, the insurance company Axa launched a global campaign under the title "Being a woman shouldn't be a risk." Step by step the subsidiaries…

"Social Swap" is Heineken's original denunciation of discrimination against women when they talk about football. Discrimination against women is a common trend on the internet and social networks. Especially if we place them in the football…

"Being a woman shouldn't be a risk" is the title of the Axa commercial that defines the problems that women experience in today's society. In terms of equality and feminism there is still a lot of work to do. Not only on a personal level but…

"The ridiculous run" is the title of the Adidas advertisement that reflects the feeling of many women when they go for a run. "92% of women feel insecure when they go running." With this devastating data we begin the review of the latest Adidas…

Barbie has honored Dr. Jane Goodall with a doll made from recycled plastic. Hace tiempo que Barbie cambió su linea comunicativa para tratar de inspirar a las más pequeñas. Se ha convertido en un símbolo por el feminismo y las diferentes…

EE's "Not Her Problem" takes advantage of the framework of the Women's European Football Championship to denounce the hatred suffered by women online. The Women's European Football Championship is an unbeatable setting for presenting impressive…

Dove imperfect soaps have crevices in tribute to the true beauty of the skin. In 2004, Dove underwent a complete brand communication overhaul under the #RealBeauty concept. With a historic campaign, she represented women far from the usual…