
“Toxic Influence” Dove’s campaign talks about toxicity in Social Media
Dove's campaign talks about toxicity in social networks in one of the best campaigns of the year.
Dove has done it again. Without a doubt, she presents us with one of the best adverts of 2022. And she does it by breaking with her style, being…

The best mental health commercials
A compilation of the best mental health commercials that we can find today.
Mental health is that state of balance between oneself and their socio-cultural environment. This state guarantees our labor, intellectual and relationship participation…

Dove’s imperfect soaps in tribute to women’s skin: #RealSoaps
Dove imperfect soaps have crevices in tribute to the true beauty of the skin.
In 2004, Dove underwent a complete brand communication overhaul under the #RealBeauty concept. With a historic campaign, she represented women far from the usual…

Dove’s commercial against hair discrimination associated with race
Dove's commercial highlights the study carried out by the company and wants to avoid discrimination for hair associated with race.
In 2021, Dove conducted a study titled "Crown Research Study for Girls" revealing the alarming rate and young…

What’s behind the selfie? Dove’s Youth Self-Esteem Campaign
What's behind the selfie? The Dove campaign wants to raise awareness about the self-esteem and pressure that young women feel for their appearance on social networks.
Mental health is one of the main concerns of people. Dove knows well that…

Dove’s campaign wants to hack the ad industry from inside
The Dove campaign is titled "It's on Us" and continues the #ShowUs initiative by hacking model castings from the ad industry.
Undoubtedly, Dove is one of the brands that has managed to find its own distinctive path in advertising. She started…

“America the Beautiful” is Dove’s allegation against racism
Dove's announcement is an allegation against racism in the United States
George Floyd's death continues to resonate strongly in society. The brands have raised their voices and show their full support to those who are suffering racism anywhere…

Dove’s commercial for the Covid19 healthcare professionals: “Courage”
"Courage" is Dove's commercial for Covid19 that focuses on healthcare professionals
The pandemic forces companies to react to help fight Covid19. From reorienting production to make disinfectants, masks, or respirators, to making large donations…

TOP 10: Best commercials of the decade (2010-2020)
Un listado con los diez mejores anuncios de la década. Desde el 2010 hasta 2019 según nuestro criterio. Las mejores campañas de publicidad y spots que se han estrenado esta década.
El 2019 acaba y con el cerramos una década para abrir…

The Dove commercial aims to change the image of women in advertising
#ShowUs is the latest Dove commercial that aims to change the image of women in advertising.
Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a simple and powerful campaign with "Real…