‘Build the Future’ is the last Lego graphic campaign which invites us to build our future.

We like Lego graphic campaigns, they are original, funny and ingenious. And it could not be less the latest creativity of the popular Danish brand.

According to Lego, we begin to build our future when we are small from our imagination. And an important part of developing this imagination is that children can create things through popular Lego blocks.

So for ‘Build the Future’ they teach a child imagining and building their future. We see figures of an astronaut, a fireman and a rock star. Dreams building brick by brick until they can accomplish when they are old.

The campaign won a prize in the latest edition of Cannes Lions.

Via | La Criatura Creativa