The figures in the latest live events bluntly close any doubt about eSports. eSports are already a reality. And they have burst into force to change the rules of advertising and marketing. The latest events related to video games have yielded some dizzying numbers that all brands must take into account. The Fortnite World Cup […]
“The Focus” is Heineken’s latest campaign in which he encourages us to stare at Andrea Pirlo. Heineken has been sponsoring the Champions League for over 20 years. And during all this time he has left us memorable advertising campaigns. Examples such as the first viral campaign, hidden camera jokes or the participation of soccer players […]
The commercial of Salvation Army is a beautiful story of life. In the telling, advertising agency we know that the storytelling of a campaign is the key element to connect with consumers. A story that makes us feel identified with the brand will establish an emotional bond with it. Companies know this and try to […]
Go BKK by Nike is an original initiative to turn running into a game where you can get products. Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of them is gamification in the world of marketing. Gamification is about becoming part of a […]
The Porsche campaign prepares us for the arrival of its electric model. Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the […]
The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools. Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in […]
“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever. Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which […]
“Jetlag Social Club” is an initiative of the airline Air France-KLM to take advantage of Jetlag. The Jetlag, also known as the syndrome of rapid change of time zone or how it can ruin a vacation. There are many people who suffer the Jetlag when they go on vacation. The time change of the destination […]
The Bouygues Telecom commercial hides twenty references to the Netflix tv shows. Netflix has become part of popular culture. The most popular streaming platform in the world started its Video On Demand platform in 2007. Step by step it has been growing until becoming a changing agent in the industry. Currently there is no service […]
New Balance has opened “The Runaway Pub”, a pub where you can exchange your kilometers of running for beers. Sports brands are increasingly trying to surprise their consumers with original actions. The sports marketing sector is very competent and stand out with an attractive idea is increasingly complicated. Although, there are actions that surprise us […]