Dove's campaign aims to fight discrimination in the world of gaming and presents 15 different styles for afro hair. Personal care brand Dove continues its initiative to represent real beauty. One of the sectors that the brand has detected as…

"Doritos Crunch Cancellation" is an original proposal to eliminate noise when chewing during streaming. To new opportunities, new problems. This could be the saying of the brands that are betting their marketing strategies on Twitch. Streaming…

Burger King's Burger Glitch is a new virtual campaign where you can find discounts in the app in an original way. Burger King is a pioneer when it comes to advertising among the gamer community. It has known how to carry out original advertising…

Cadbury's original initiative allows us to virtually hide easter eggs on Google Maps with "Cadbury Worldwide Hide" Easter is lived differently in England. Easter Sunday is the most important day of Holy Week, the celebration after the 40 days…

How does Coca-Cola continue to be the world benchmark in marketing and advertising? We are going to analyze Coca-Cola's Marketing and Advertising strategy. If you have come from some distant planet, know that Coca-Cola is an American beverage…

KFC's original action redeems videos that copy your recipe on YouTube for original product. On YouTube, those videos in which you try to copy the products of different chains at home are very common. Some of the most successful are those trying…

The multinational has modified its marketing strategy since 2016 to seek a more current vision of the world Coca-Cola's Real Magic is the new global brand concept that will guide future brand marketing actions. A movement by the multinational…

Whiskas' playlist on Spotify includes songs specially designed to soothe cats. Playlist-based advertising campaigns on Spotify are becoming a trend among brands. Marketing and advertising strategies on Spotify give very good results, clear…

Colgate's new sonic identity aims to capture optimism with "The Sound of Colgate" Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer. It…