
Apple’s Christmas advert: “A Critter Carol”
Apple’s Christmas advert is a handcrafted story made with puppets.
It seems that this year brands are determined to surprise us with their Christmas commercials. Examples like the Suchard Christmas ads or the brilliant John Lewis holiday…

Apple’s advert celebrates creativity: “Great Ideas Start on a Mac”
The Apple Advert is an ode to the blank canvas narrated by Jane Goodall.
If there’s something Apple has mastered, it’s positioning itself as a driving force that enables people to move the world. One of those people was Jane Goodall, the…

Apple’s advert is an ode to design: “Design is how it works.”
The Apple advert reinterprets its essence and celebrates the power of design—how it feels and how it works.
If there is one brand that has known how to convey its essence through advertising campaigns, it is undoubtedly Apple. For some time…

Apple advert with Pedro Pascal to promote AirPods 4
Apple Advert with Pedro Pascal introduces the AirPods 4 with a campaign directed by Spike Jonze.
For a long time now, Apple has been surprising us with impactful and entertaining advertising campaigns to showcase its AirPods range. This time,…

Apple’s commercial for the celebration of the Chinese New Year
Apple's Chinese New Year ad is one of the first big campaigns of the year.
The Chinese New Year is celebrated after the winter solstice, specifically on January 29. And it is a time when brands take advantage of the opportunity to wish the…

Apple’s Christmas advert is an emotional story: “Heartstrings”
Apple's Christmas advert tells the emotional story of a daughter and father with hearing loss.
It was one of the latest brands to launch its Christmas advert, but Apple has already launched its Christmas campaign. And it does so, of course,…

A funny Apple advert to introduce the new Mac Mini M4
Apple advert introduces us to a new Mac Mini with a big-mouthed M4 chip and a lot of personality.
Apple's advertising campaigns never cease to surprise us. The Cupertino company usually goes through creative phases that bring us elegant, informative,…

Apple’s advert is a disturbing story about privacy: “Flock”
Apple's commercial is a disturbing tale reminiscent of Hitchcock's famous film "The Birds"
Privacy is a key issue in Apple's corporate policy. From time to time, it launches advertising campaigns aimed at raising consumer awareness about the…

Apple’s advert is a tribute to creators: “Worlds Made on iPad”
Apple's advert for iPad celebrates the community of creators in a campaign starring Sofia Wylie.
Everyone was expectant about what Apple's next step would be after the controversy raised with its latest advertising campaign. In the keynote…

Apple’s advert is a funny story to celebrate Star Wars Day
Apple's advert is a fun story to commemorate Star Wars Day.
May 4th is known as World Star Wars Day. It is a popular anniversary that took root thanks to the pronunciation of "May the Force be with you" and its similarity of "Force" to the…