Whiskas' playlist on Spotify includes songs specially designed to soothe cats. Playlist-based advertising campaigns on Spotify are becoming a trend among brands. Marketing and advertising strategies on Spotify give very good results, clear…

What are Rich Snippet on Google? Discover the featured fragments and appear in one of the most privileged positions of the search engine. SEO, SEM, ADS or SERPS are terms that we surely did not know a few years ago but are now extremely familiar.…

Colgate's new sonic identity aims to capture optimism with "The Sound of Colgate" Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer. It…

The #PrideSkill movement launched by P&G wants to facilitate the search for LGTBI professionals by companies. P&G is one of the brands that always seek to reflect diversity in society. Dedicate efforts to promoting discussions that…

H&M creates an island in Animal Crossing: The "H&M Looop Island" where you can interact with the brand and share opinions. To attract the new generations, it is clear that brands must innovate in their marketing strategies. Carrying…

When is the best time to post on TikTok? Let's find out. TikTok's growth is unstoppable. The new alternative to Instagram has offered young people a whole new range to express their creativity in an original and fun way. In its day we analyzed…

The most searched on Google this year sums up what this 2020 has been. The end of 2020 is approaching (finally) and Google has published its popular "Year in Search", a compilation video on the most searched topics this 2020. This year the…

How to get more TikTok followers? A few tips to get followers, fans and likes on TikTok. Without a doubt, TikTok is the social network that has benefited most from the confirmation due to Covid19. Many people have discovered in this fun social…