
Marketing and advertising strategy of Coca-Cola
How does Coca-Cola continue to be the world benchmark in marketing and advertising? We are going to analyze Coca-Cola's Marketing and Advertising strategy.
If you have come from some distant planet, know that Coca-Cola is an American beverage…

Top5: The best Coca-Cola commercials of all time
We reviewed the five best Coca-Cola commercials throughout its history.
John Pemberton couldn't think when he devised a medicinal drink in 1886 that would become the most consumed soft drink in the world. And even less than after placing a…

Coca-Cola’s Christmas commercial encourages us to share these holidays
Coca-Cola's Christmas commercial is back after shaking up the networks last year.
After revolutionizing the networks and becoming the best advertisement of Christmas 2021, Coca-Cola returns to bring us a tender love story in a community of…

Real Magic by Coca-Cola, the new global concept of the brand
The multinational has modified its marketing strategy since 2016 to seek a more current vision of the world
Coca-Cola's Real Magic is the new global brand concept that will guide future brand marketing actions. A movement by the multinational…

Coca-Cola’s challenge on TikTok in Augmented Reality
The Coca-Cola challenge for TikTok uses augmented reality so you can move with a digital dancer.
The TikTok fever is sweeping the world. Many brands use TikTok in their marketing and advertising strategies to reach a young audience, and Coca-Cola…

Coca-Cola in Space: 30 years since Coca-Cola launched into space
Coca-Cola in Space celebrates 30 years of the journey of its cans into space aboard the MIR.
There are products that belong to popular culture. Coca-Cola is undoubtedly one of them. The legendary brand has achieved a milestone within the reach…

“Open that Coca-Cola”: What feeling do you have when opening a Coke?
Coca-Cola tries to decipher the feeling of opening its soft drink in its latest campaign "Open that Coca-Cola"
The influence of Tik Tok is becoming more and more pronounced when it comes to communicating with the young population. The app created…

Coca-Cola letter labels allow us to form words for a optmistic future
Coca-Cola letter labels allow us to form our own words.
Without a doubt, one of the most recognizable packaging in the world is that of Coca-Cola. The multinational has known how to use this container as one of its main communication channels…

Top 10: Ten Best Commercials of 2020
We have chosen the ten best commercials of 2020. Discover the best advertising campaigns and adverts that have been released this 2020.
This 2020 has been marked and will be remembered as the year when a global pandemic completely changed our…

Coca-Cola’s Christmas Commercial: “The Letter”
Coca-Cola's emotional Christmas commercial celebrates 100 years of the brand's Christmas ads.
When we talk about Christmas commercials, Coca-Cola certainly comes to mind. Not in vain he has been making announcements for these dates for 100…