
Coca-Cola’s advert turns VAR tension into a collective celebration
The Coca-Cola advert for the World Cup focuses on one of the most intense emotions in modern football
The World Cup is one of the biggest global showcases for brands. And Coca-Cola knows it well. The passion that each country brings to the…

Coca-Cola advert for World Cup: “Uncanned Emotions”
The Coca-Cola advert for the World Cup transforms its icons into global football emotions.
Coca-Cola is the official sponsor of the FIFA World Cup set to take place in the United States, Canada, and Mexico. The brand has already kicked off…

Coca-Cola advert for the 2026 World Cup: “Bubbling Up”
The Coca-Cola advert captures all the emotions of football in its new global World Cup campaign.
This summer, it’s World Cup time and brands are already setting the stage. If it was recently Adidas showcasing a campaign full of aura, now…

Coca-Cola’s Christmas advert 2025 was created using AI
The Coca-Cola Christmas advert reinterprets its classic “Holidays Are Coming” with artificial intelligence.
Every year, Coca-Cola launches its Christmas campaign but beforehand gives us a short preview titled "Holidays Are Coming". And…

Coca-Cola and Converse team up to launch a red Chuck Taylor 70 sneakers.
Coca-Cola and Converse launch red Chuck 70 sneakers.
Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates…

Coca-Cola and Star Wars launch a limited collection: “Refresh Your Galaxy”
Coca-Cola and Star Wars celebrate the launch of their limited edition with a tribute to the saga’s fans.
Few rituals are as powerful as going to the movies and ordering popcorn with a Coca-Cola. And when we talk about cinema, we must mention…

The Coca-Cola advert revives the legendary “Coke for everyone” campaign
The Coca-Cola advert reinterprets the successful campaign launched in Argentina in 2000.
If there’s one brand synonymous with advertising, it’s Coca-Cola. The American multinational has been creating all kinds of ad campaigns for over 100…

Coca-Cola uses AI to automatically generate branded content
Coca-Cola looks to the future and uses AI to generate real-time intelligent design.
Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo.…

The Coca-Cola advert was made without showing the product
The Coca-Cola advert reinvents the way of communicating without showing the product.
When it comes to creative innovation, Coca-Cola is usually one of the leading brands setting the trend. From its Christmas campaigns to collaborations with…

Coca-Cola brings back its successful “Share a Coke” campaign
Coca-Cola brings back the "Share a Coke" campaign to connect with new generations.
It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its packaging as a communication…