The German team changes Adidas for Nike, in one of the historic movements in marketing and advertising. The binomial Germany and Adidas was inseparable, at least until today when the German Football Federation has announced that they are ending…

The Nike commercial shows us how basketball influences the lives of many people. If there is any sport that can overshadow football in terms of popularity, it is basketball. It is estimated that more than 400 million people practice this sport.…

Historically, in the world of advertising and marketing, there have been two rival companies vying for leadership in their sector. The duality has been present in all areas, and the battle to win the favor of the consumer has led companies…

Nike's ad is a tribute to Eliud Kipchoge and his legacy to future generations of runners. Every September comes one of the most anticipated events for marathoners around the world: The Berlin Marathon. Defined by many as the fastest marathon…

Nike's funny commercial for the Women's Soccer World Cup shows the boom that this sport has experienced in a short time. The Women's Soccer World Cup arrives in which we will be able to verify the upward trend that this sport is experiencing.…

The island of Nike in Fortnite presents us with an immersive experience that focuses on one of the most iconic products of the brand, the Air Max. In the 90s, Michael Jordan and Nike revolutionized the market. Jordan's Air Max became a cult…

Nike's commercial for the World Cup in Qatar introduces us to great now-retired stars recreated with DeepFake. If there is a Football World Cup, there is a revolutionary Nike campaign. We remember him with that fantastic "Airport" commercial…

Nike's tribute to Serena Williams is an emotional story that tells us about the legacy left by the tennis player. Serena Williams retires. After 27 years, the Michigan tennis player has decided that, at 40 years old, it is time to face new…

Nike's advert for Euro 2022 vindicates women's football and the power it is acquiring at all levels. That women's football is booming is something that is obvious. Every year that passes, the visibility is greater, the stadiums are filled and…