Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates…

The "Rooftop Revival" campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s…

All the winners of Cannes Advertising Festival, the Oscars of advertising. June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates…

Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo.…

Coca-Cola brings back the "Share a Coke" campaign to connect with new generations. It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its packaging as a communication…

Heineken's campaign is looking for someone with the last name McLoughlin to run this pub. Ireland is a country full of traditions and takes great care of its legacy. One of these traditions is the "Public House", places where alcoholic beverages…

The Ikea advert titled "Hidden Tags" encourages us to search for the label on our products to find the oldest piece of furniture. One of the great virtues of advertising is turning potential drawbacks of your product into an advantage. Transforming…

Coca-Cola Vinyls revolutionize the medium with hypnotic animations In a world where digital technology has transformed the music industry, vinyl still holds a special place among music lovers. Not only for its sound quality but also for the…

Heineken's campaign encourages spectators to use their mobile phones less when they go to concerts. The emergence of smartphones and their combination with social networks have made each of us want to immortalize every moment when we attend…