The Volkswagen advert introduces us to Maxine, an indecisive man caught in various situations. The trademarks of Volkswagen’s campaigns are clear—they skillfully combine functionality, relatability, and humor with a very distinctive tone.…

The Volkswagen advert sparks controversy due to its similarity to an Apple campaign. In the world of advertising, it is inevitable that some campaigns resemble each other, have similarities, or even be direct copies. This is even more likely…

Volkswagen's advert is a tribute to the iconic Golf model, which turns 50 years old. Volkswagen is one of the car brands that has the most iconic models under its belt. From the genuine Beetle to the California van. But there is another model…

The Volkswagen commercial presents us with the placid life of a lighthouse keeper in Australia. Volkswagen advertising campaigns have always left us great stories. We all remember little Darth Vader, one of the best car commercials, or more…

Volkswagen's advert announces that the new models will come with ChatGPT integrated with a new assistant: IDA. That artificial intelligence would end up reaching cars was a fact. The first brand to take the step was Volkswagen, which, within…

"Not Going Back" is the title of the fun Volkswagen commercial that reflects the quality of the finishes in its models. Irony is usually a common resource in advertising campaigns. It usually works very well and allows the viewer to understand…

"The Hand" is the title of the Volkswagen commercial that recalls the famous advertisement for little Darth Vader. Volkswagen's relationship with pop culture has always been close. We all remember the fantastic 2011 commercial "The Force" considered…

Volkswagen's advert puts the focus on language to avoid changing perception when we talk about equality in sport. The European Football Championship held in England is beginning to bear fruit in terms of visibility. Brands are turning to support…

Volkswagen's advertising campaign presents its new electric models parodying Hollywood movies. The automotive industry is fully embracing electric technology. Always in tow of Tesla, which was the first brand to clearly bet on having 100% electric…