Fiat commercial embraces colors in its new models

The Fiat commercial is a colorful manifesto in favor of the Italian way of life and its colors.

The gray color is undoubtedly one of the most used colors by all car manufacturers. In the UK, for example, one in four new cars sold in 2022 were grey. Being the cars of different colors to the gray or white minority in the streets of the cities.

Being aware of this, Fiat has announced that it will no longer manufacture gray cars. A decision that wants to enhance the Italian lifestyle and embrace the New Dolce Vita through colors.

“Operation No Grey” is the title of the Fiat commercial that kicks off the new business strategy that will stop making more gray cars. The famous Italian car brand thus embraces the idiosyncrasies of the Italian country: Joy, passion, optimism, love and life. Some values where gray has no place.

The piece situates Olivier François, Executive Director of Fiat, speaking directly to the camera: “The new strategy aims to further strengthen Fiat’s leadership as the brand of joy, colors and optimism. Italy is the country of colors and, from today, Fiat cars as well. This choice further communicates to people the values of the New Dolce Vita and the Italian DNA embodied by the brand.”

Fiat’s commercial wants to inspire people to live with optimism and for this they have launched the Fiat 600e, an electric car designed for family and friends.

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