Who sing the John Lewis Christmas Advert Song “Give Knowingly”? [2024]

Whose song is playing in the John Lewis Christmas campaign: “Give Knowingly”?

The Christmas campaign is here and with it, the emotional adverts from the big brands. They tend to be surprising, familiar or spectacular stories, but they all have one thing in common: the use of music to move the viewers.

There are very clear examples, such as the John Lewis Christmas adverts or the Saynsbsury’s Christmas adverts. They all use music as a vehicle to move and connect with the viewer. This is the case of the latest John Lewis advertising campaign, which, in its trilogy of Christmas adverts, shows us a piece with a version of a very well-known song.

“Make You Feel My Love” by Bob Marley and covered by pianist Brad Kella is the song from the John Lewis Christmas advert

The song in the John Lewis Christmas advert is titled “Make You Feel My Live” and is a cover version by pianist Brad Kella of the hit song composed by Bob Marley. This song was included in his thirtieth studio album, Time Out of Mind, released on 30 September 1997. In 2008, British singer-songwriter Adele recorded “Make You Feel My Love” for her debut studio album 19 (2008) and it is one of the best-known versions, managing to achieve good positions in music charts in different countries, highlighting number 4 in the United Kingdom.

The song is played in the second part of the John Lewis Christmas advert, titled “Give Knowingly” made by the agency Saatchi & Saatchi. A collection of eight spots that pays tribute to the 100 most popular gifts of the Christmas season. Actress Samantha Morton voices the first of the series’ ads, which promote the Cashmere sweater, one of the most popular gifts purchased at the department store chain.

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