The TikTok commercial appeals to our curiosity with “You have to see it.”

The TikTok commercial is titled “You have to watch it” and advises us not to miss anything and stay up to date with viral videos.

TikTok stills on the wave and establishing itself as the new global platform competing for the throne of the majors. First it was Facebook, then Twitter, Instagram and now it is TikTok that attracts the attention of the youngest.

The ByteDance-owned company is becoming and behaving as a global brand. First it was the sponsorship of the Eurocup and then the celebration of entertainment with the comedians Ant & Dec. Now they have launched a new advertising campaign in the United States that appeals to our curiosity.

“You have to see it” is the title of the TikTok commercial. It is made by the agency Le Truc, a new creative subsidiary of Publicis Group in New York. The campaign appeals to the expression FOMO (“Fear of missing out”) which is the fear of missing something and being excluded from general conversations.

And is it that who has not happened to be out in a conversation? The Squid Game has based its success on the FOMO and many people have had to watch the series to know what it was.

In the TikTok commercial, everyone is talking about @samanthartsoe’s video series that went viral a few months ago. Samantha recounted how she had found a hole behind her bathroom mirror that led to a mysterious abandoned apartment. The story had all the users of the network hooked during the successive days.

The campaign features the presence of the American presenter Martha Stewart and other creators of the network such as @tinx, @ghosthoney, @alexisnikole and @brookea.