Mastercard has made a series of credit cards for people with vision problems. That a company thinks and develops products so that people with abilities can enjoy day to day are achievements that a brand should be happy about. The idea of improving people’s lives is a maxim that few companies take into account, more […]
Easy Jet’s advert reflects the brand’s new direction for the tourist season. If there is any industry that has been repeatedly damaged by the pandemic, it is tourism. Health policies differed in each country and the inhabitants have preferred local tourism to international tourism. And, although the sector has not yet managed to recover the […]
A compilation of the best mental health commercials that we can find today. Mental health is that state of balance between oneself and their socio-cultural environment. This state guarantees our labor, intellectual and relationship participation that allows us to achieve well-being and quality of life. This well-being is divided into three parts: physical, mental and […]
Nike’s 3D billboard takes advantage of this amazing technology to recreate the Nike Air Max. In Tokyo, in the Shinjuku area there is an interactive billboard measuring 154 square meters. His staging surprised passers-by as a huge realistically animated cat appeared to emerge from the site. Now, Nike has occupied the space to commemorate the […]
Dove imperfect soaps have crevices in tribute to the true beauty of the skin. In 2004, Dove underwent a complete brand communication overhaul under the #RealBeauty concept. With a historic campaign, she represented women far from the usual beauty canons in the sector. Little did they think that almost 20 years later this campaign would […]
Ray-Ban and Meta smart glasses arrive to revolutionize the way of sharing content. After the smartwatch, the next “wearable” with the marks between the eyebrows are the glasses. The first assault has been carried out by Apple which, thanks to its Apple Watch, has swept the market, surpassing historical brands such as Rolex. Google tried […]
Lacoste and Minecraft team up to launch a new clothing collection and a new in-game world. Collaboration between brands is a trend that is growing. These take advantage of synergies to multiply their presence on social networks. Nostalgia marketing is sometimes used like Lacoste did and its collaboration with Polaroid. Others try to unite two […]
Greenpeace floods GTAV’s Los Santos to educate youth about climate change. Greenpeace is undoubtedly one of the most aggressive NGOs when it comes to warning about climate change. Not in vain has it been since 1971 fighting against those practices that harm the environment and raising awareness among the population. Now, with the metaverse in […]
“Ikea for Aliens” translates the instructions of its most famous products into Alien language. Creative inspiration can come from the most unexpected moments. Thus, some statements by the director of intelligence of the United States affirming the sighting of UFOs become an amusing advertising campaign. And it is that the “official” statement confirmed years of […]
We list the best Ikea advertising campaigns. Ikea advertising campaigns never leave indifferent. The brand leaves total freedom to the creative departments of each country to carry out their advertising campaigns. With this, it has managed to segment its actions and achieve more personalized advertising adapted to the idiosyncrasies of each country. Thanks to this […]