The "Rooftop Revival" campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s…

Budweiser's campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population…

The Lynx campaign is a provocative and playful outdoor advertising initiative. Deodorant brands aimed at male audiences often have a cheekier tone than their female counterparts. This is the case with Old Spice, Axe, and Lynx, which have established…

Ikea's giant mirror works using GPS to provide establishments with hours of sunlight. The Swedes are true artists when it comes to making the most of the sun's heat. The Scandinavian country usually has sudden changes in temperature, whether…

The Cannes Advertising Festival, known as the most prestigious event in the field of advertising, has awarded 34 Grand Prix. Once again this year, the Cannes Festival of Advertising and Creativity stands out as the epicenter of the advertising…

Heinz's billboard in Chicago consists of placing ketchup dispensers in front of those restaurants where they do not offer it. Heinz is a quite radical brand when it comes to advertising campaigns. The American brand is due to the devotion of…

The Calvin Klein ad starring FKA Twigs has been banned by the Advertising Standards Authority (ASA) in the United Kingdom. The Advertising Standards Authority (ASA) is the advertising self-regulatory body in the United Kingdom. It is in charge…

Decathlon's action in Canada is called "Stolen Discount" and offers you a discount if your bike has been stolen. When it comes to creating original advertising campaigns, creatives have no limits. They literally have the world to do whatever…

Dove's billboard is a denunciation of the harmful beauty standards that young women consume. Dove's fight against artificial beauty continues. To do this, it has covered many fields, such as the fight against beauty filters on TikTok, hypersexualization…