Google’s recap of the year is an emotional piece that encourages us to keep looking for answers. Google has been summarizing the year for more than two decades. “Year in Search” is a small time capsule with the events that captured the world’s attention in that particular year. A unique take on the spirit of […]
We reviewed the five best Coca-Cola commercials throughout its history. John Pemberton couldn’t think when he devised a medicinal drink in 1886 that would become the most consumed soft drink in the world. And even less than after placing a first ad in the Atlanta Journal would become an example to follow by the big […]
The gay Santa Claus announcement has been made by the Norwegian postal company, which celebrates 50 years of gay marriage. Christmas adverts are usually cut from the same pattern. This year the main theme is the desire to re-meet our own people and live a Christmas as it was before the pandemic. Although there are […]
Apple’s Christmas advert is dedicated to those who have been waiting all year for this moment. Apple is one of the few brands waiting to launch their Christmas adverts just before the start of December. Escape from the maelstrom of other advertising campaigns to start the sooner the better and to extend the Christmas season […]
The Chipotle advert wants to vindicate the importance of sustainable agriculture with “A Future Begins.” Chipotle, the Mexican food restaurant chain, swept 2012 with its “Back to Start” advertising campaign. That piece encouraged us to cultivate a better world after learning how a farmer turned his farm into a factory for industrial animals and he […]
Eggs photographed with an iPhone are the stars of the latest installment of the “Shot on iPhone” campaign. The “Shot on iPhone” campaign was the beginning of a new line of communication for Apple. This focuses on the benefits of your camera and showing the results that can be achieved with it. As the device […]
The Amazon Prime Video Christmas advert is a fun and surreal story of a hyena and her keeper. There are brands that seek to differentiate themselves in Christmas ads. Either by idiosyncrasy of the brand or sector to which they belong. This is the case of the Amazon Prime Video service that seeks to disassociate […]
Orange’s Christmas advert celebrates “Together Season” with a moving story of a confined snowman. Restrictions during the pandemic have limited things like mobility and family reunions. As the impact of Covid-19 diminishes, people little by little return to wanting to have as normal a life as possible. Leaving confinement and restrictions behind is one of […]
The Cartier Christmas advert is one of the commercial of these holidays and a whole hymn to joy. 2021 is facing its final stretch and brands do not want to wait for December to launch their Christmas campaigns. We have seen how most of them represented in one way or another the desire they have […]
Conocemos al actor protagonista del anuncio de Paco Rabanne: Invicitus Los anuncios de colonias tienden a ser todos más o menos del mismo estilo. Los valores del éxito, seducción y atracción son los más publicitados para conseguir atraer al consumidor. Hay veces en que estos se llevan al extremo para acentuar más la sensación de […]