Ikea’s latest advertising campaign is titled “Mama Bear”, a mother bear who encourages us to be more sustainable at home. Brands have long turned to sustainability. They have found a purpose, to help the planet, that improves the user’s perception of the company’s image and of course, they will not miss this opportunity. The main […]
Barbie’s commercial “A Doll Can Help Change The World” highlights how playing with dolls helps children develop empathy. Mattel’s twist to repositioning its most popular brand, Barbie is worthy of study. They have emerged as standard bearers of the movement for gender equality, listening to all those voices that were criticizing. They have created a […]
The Nike commercial and Maternity highlights the strength of women during their first steps as mothers. In 2020 Nike announced a new line of sportswear aimed at maternity. Under the name Nike (M), the multinational launched new pieces of maternity and postpartum sportswear to meet the needs of pregnant mothers who wanted to play sports. […]
“Thank you mom and mom” is the title of the emotional Doritos commercial in honor of LGTB mothers. If there is a brand that is focused on the LGTBI community, that is, without a doubt, Doritos. Since 2015, the multinational has been carrying out actions as diverse as rainbow corn tortillas or carrying out emotional […]
The new collection of Aldi clothing adds to the fever for Lidl pieces and does so with a nod to the Nike slogan: “Just Done It” The democratization of social networks achieves milestones such as revolutionizing consumption in certain supermarkets. We have seen it with the fever for the Monsieur Cuisine kitchen robot by Lidl […]
The Amazon Alexa commercial places us in Pompeii during the eruption of Vesuvius. Amazon Alexa commercials and advertising campaigns are a constant in Amazon’s flagship product. From the American multinational they do not hesitate to put all the meat on the grill to provide us with epic stories where Alexa is the protagonist. During the […]
Adidas and Puma: We analyze the history of the creation of Adidas and how Puma was created with the rivalry with its brother. They engaged their whole lives in an unscrupulous business battle that spilled over into their children and grandchildren. Adolf (Adidas) and Rudolf Dassler (Puma) created two sports shoe empires and sponsored the […]
What’s behind the selfie? The Dove campaign wants to raise awareness about the self-esteem and pressure that young women feel for their appearance on social networks. Mental health is one of the main concerns of people. Dove knows well that her advertising campaigns have been based on representing the real beauty of people and against […]
Adidas and Beyoncé present the brand’s new global campaign in which Salah, Ninja and even Silicon Valley will also participate. “Impossible is Nothing” is the slogan that Adidas has used since 2004. Nike’s marketing and advertising strategies had left the German firm one step behind. To rekindle their positioning and attract a young audience between […]
“Save Ralph” is a commercial by Humane Society International to denounce animal testing for cosmetics. One of the wonders of advertising is that it is capable, in a few minutes, of impacting society. We have the example of GreenPeace’s advertising campaigns, always accurate when it comes to alerting us to climate change. Or the viral […]