Whose song is playing in the Zalando 2021 ad: “Activists of Optimism”? Zalando, Europe’s leading online fashion and lifestyle platform, has launched its new advertising campaign. It’s called “Acitvists of Optimism” and it shows us those people who are bearers of joy and optimism. Zalando’s advertising campaign aims to celebrate and spread optimism through the […]
Whose song is playing in the Lexus 2021 ad: “Lexus UX: Example of Nature”? The ad for the new Lexus UX is still a classic car ad. “Example of nature” is the brand slogan of this hybrid car of the Japanese brand. The Lexus UX has a distinctly sporty feel, with a bold front and […]
Leroy Merlin’s commercial encourages us to renew our decoration and at the same time our feelings with “There’s still love somewhere” Leroy Merlin’s campaigns never leave us indifferent. Always spectacular, they encourage us to build a fantastic life in our new home in “A life to build”; how they encourage us to live the adventure […]
Colgate’s new sonic identity aims to capture optimism with “The Sound of Colgate” Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer. It is like the use of music in advertising, a very powerful tool that brands […]
“New Girl” is the title of Nike’s latest campaign in Japan that criticizes the disparity of opportunities between men and women. Nike continues to release pieces under its “Play New” concept. A line that is committed to overcoming those limits that society has imposed on us and doing what we really want. In “Play New”, […]
The actor in the Audi Q4 advert is Regé-Jean Page and stars in “Celebrating Progress.” It is the advertising campaign that is raising the most questions: “Who is in the audi commercial?” And as happens in these cases, the product that is advertised is the least of it. All conversations turn to the same topic: […]
The actor in the new Audi E-tron ad is Regé-Jean Page, one of the hottest actors. The future is already here, and it is that practically all the brands have launched their electric car. Little by little the options to buy an electric variant of the best known models are more and more. Although they […]
El anuncio de H&M con Paloma Elsesser presenta la nueva línea de bikinis para todas las tallas. El verano está a la vuelta de la esquina y las marcas empiezan a lanzar sus campañas de verano. Una de las primeras ha sido la multinacional sueca H&M que lanza su colección de bikinis para todas las […]
The latest Ikea commercial in the UK introduces us to a robot that fights against pollution. In the last year, sustainability has become the new workhorse for brands. Millions of euros are spent on communicating an ecological and sustainable image following what public opinion thinks. And we are happy that a “save the planet” climate […]
TikTok’s commercial for the Euro 2020 is a fun overlay of real images with videos from the app. In the wake of the pandemic, TikTok usage grew exponentially around the world. What was once a net for pre-teens doing dances became an escape route during confinement. That’s when people discovered the potential of TikTok. Since […]