Who created the McDonald’s logo? We review the history and origin of the McDonald’s logo. If we talk about the yellow “M”, you will surely know what brand it is. That’s why the McDonald’s logo is one of the ten most recognized logos in the world, along with a bitten apple, a crocodile and four […]
France TV’s commercial to promote the Tokyo Olympics is a fantastic Japanese-style animated piece. The Tokyo Olympics are just around the corner. But the most followed event around the world, which has already been postponed by Covid19, is still embroiled in controversy. And is that most of the Japanese population has run against the event. […]
The shocking campaign of the NGO Sandy Hook Promise alerts on the mental health of adolescents with “The Kids Are Not Alright” Following the massacre at Sandy Hook Elementary School in Newtown, Connecticut, United States, the NGO Sandy Hook Promise was born. With the desire to “honor all victims of armed violence,” its mission is […]
“Say With M”, McDonald’s creates an alphabet from its logo and its packaging. The use of brand packaging to create letters and words is one of the most used practices in advertising. There are quite a few examples, the most recent for example, the Ikea typography made with sofas, the Alphabet of Summer by Hawaianas […]
“Welcome Back” is Guinness’ emotional ad to celebrate the reopening of pubs in the UK. The pandemic and confinement are slowly coming to an end. The return to normality is being carried out in a staggered manner, opening those services most likely to spread the virus, such as pubs in the United Kingdom. On April […]
“The Mess We Miss” is the Pepsi commercial that indicates those behaviors before the pandemic that we will have to change in the future. Little by little, many countries are vaccinating their inhabitants and, little by little, normality is returning to our lives. A normality to which we will have to adapt after the devastation […]
The new commercial of Nike and Rosalía as one of the protagonists encourages us to practice sports even if we are bad at it. Nike’s communication in the last 10 years had become a bit vindictive. The brand detected that, as a result of the different waves of protest, it had to position itself in […]
Lacoste and Polaroid have made a cobranding launching a new collaborative collection. For some time now, it is common to see how brands collaborate with each other. We have recently seen the case of Adidas and Lego sneakers and now Lacoste and Polaroid are the brands that launch a collaborative collection. A colorful collection that […]
The #PrideSkill movement launched by P&G wants to facilitate the search for LGTBI professionals by companies. P&G is one of the brands that always seek to reflect diversity in society. Dedicate efforts to promoting discussions that address different areas of business and inclusiveness. To this end, he has created a new movement called #PrideSkill in […]
Repasamos la historia de una marca que se ha convertido en toda una leyenda: Converse All Star. Converse Ruber Shoe Company es una compañía estadounidense de zapatos creada por Marquis Mills Converse en 1908 en Massachusetts. Con un diseño cómodo y sencillo ganó muchos adeptos al incluir la popular suela de goma que a día de hoy […]