The On commercial starring Zendaya takes us on a cosmic adventure called: "Zone Dreamers" The Swiss sneaker brand On has been creating classic advertising campaigns alongside Roger Federer for some time now. Always with a stylish and elegant…

Women's Aid reimagines a children's literature classic to shed light on a silenced reality. Gender-based violence is an urgent issue that must be completely eradicated from our society. Although important steps are already being taken in schools…

Ikea’s advert reinforces its role in one of the most important moments of family life: a baby’s first steps. For some time now, Ikea has been running advertising campaigns that strengthen the existing bond between the Swedish brand and…

PETA commercial reimagines the “Do It Yourself” format as “Dismember It Yourself” If there’s one NGO that’s particularly active in the advertising world, it’s PETA. The association People for the Ethical Treatment of Animals has…

Kit Kat advert introduces the "Break Brothers", a real-life representation of its chocolate bar. If there's a brand with an iconic slogan, it’s Kit Kat. Its legendary "Have a break, have a KitKat" was launched in 1957 and has since become…

The Coca-Cola advert reinvents the way of communicating without showing the product. When it comes to creative innovation, Coca-Cola is usually one of the leading brands setting the trend. From its Christmas campaigns to collaborations with…

The AXA advert presents a group therapy session with six renowned comedians. If there is one company advocating for mental health in its advertising campaigns, it is AXA. The insurance company has long been empowering people to talk about mental…

The O2 advert aims to reposition the brand with an emotional message. From time to time, brands that have been communicating in the same way for years decide to reset and start anew. Whether it's to modernize, reach a new audience, or focus…

Coca-Cola brings back the "Share a Coke" campaign to connect with new generations. It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its packaging as a communication…