"Inner Child" is McDonald's Christmas commercial for 2020 that reminds us of the child in us. The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with "The Letter" and that John…

The McDonald's commercial is a magical story about reading and young children. In France, McDonald's has been giving books to children since 2015 for the purchase of a Happy Meal. At the beginning, the initiative had been taking place a few…

The passionate kiss between Burger King and McDonald's for Helsinki Pride day. Many times we have spoken in the advertising agency telling about the different advertising strategies of Burger King and McDonald's. Burger King uses a more hooligan…

McDonald's Christmas commercial tells us the sweet story of Ellie and her reindeer. The brands are slowly launching their Christmas campaigns. If last week we saw how the ads of John Lewis, Sainsbury's or Ikea were launched, now it is McDonald's…

The McDonald's picnic blanket is a smart blanket that brings you food wherever you are. McDonald's continues its line of presenting innovative and original products. Although many of these actions do not stop being ephemeral campaigns in specific…

 McDonald's and Spotify have teamed up to offer consumers exclusive music in restaurants. McDonald's has a long list of collaborations with other brands behind it. We all remember the famous "Monopoly" of McDonald's or the merchandising products…

 The world’s smallest McDonald’s only for bees just opened. Bees are one of the most important insects we have on our planet. They are the most important pollinating agents of the ecosystem and, nevertheless, their extermination is increasing.…

 Burger King burns McDonald's advertising with this Augmented Reality campaign. Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald's. A double-edged strategy,…

 The last McDonald's advertising campaign in Sweden wants to awareness about the dyslexia. It is to admire the commitment of the big brands to take advantage of any celebration to carry out communication campaigns. In this, both McDonald's…