
McDonald’s Christmas advert opts for humor
McDonald’s reimagines the Christmas campaign to connect with new generations
The Christmas ads have already been released, with only a few companies still behind schedule. One of the latest is McDonald's which, despite being one of the most…

“Mood for Mac”: McDonald’s turns your emotions into promotions
McDonald's Mood for Mac scans your face and uses AI to offer you discounts based on your mood.
Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are taking advantage of…

McDonald’s advert is an emotional story: “Forever Date”
McDonald's advert celebrates the power of love in fragile moments of life.
On Valentine's Day, brands usually launch specific promotions and advertising campaigns to celebrate the anniversary. And among them all, this McDonald's advert made…

McDonald’s advert celebrates its customers’ small habits
The McDonald's advert is a series of three everyday stories that celebrates the small rituals we perform.
When we order food from McDonald's or go to a restaurant of the American multinational, there are small gestures or routines that each…

McDonalds Christmas advert: “The Gift of McDonalds”
McDonald's Christmas advert shows us a light show amidst the chaos.
Christmas adverts are in full swing and there are very few brands left to launch their campaigns. We have already seen Amazon's Christmas advert, John Lewis's, Sainsbury's…

McDonald’s erases the smile from its Happy Meal to talk about mental health in children
McDonald's removes the smile from its Happy Meal boxes to raise awareness about children's mental health.
If there is a characteristic element of McDonald's, it is its packaging, and more specifically the Happy Meal packaging. This little box…

The billboard that smells like McDonald’s: “Smells Like McDonald’s”
These advertising billboards smelling like McDonald's have been placed in cities such as Leiden and Utrecht.
Olfactory marketing serves to create immersive experiences that connect emotionally with people. And for those who haven't experienced…

McDonald’s makes the jump to anime with the creation of an animated series
McDonald's is preparing an animated series to connect with anime fans with "WcDonald's."
Asian culture is experiencing another international growth, like the one it experienced in the 90s. This time, globalization allows interest in anime and…

McDonald’s Christmas advert: “Fancy a McDonald’s this Christmas?”
McDonald's Christmas advert encourages us to look for alternatives amidst all the Christmas hustle and bustle.
Christmas can be an exhausting time. The starting signal is given after Halloween, which means that there are almost two months left…

McDonald’s advert made with ChatGPT and Burger King’s response
McDonald's advert made with ChatGPT brings artificial intelligence to classic Burger King competition.
In the world of advertising, historically there have been two brands that have competed with each other for market share. Coca-Cola and Pepsi,…