Chanel advert featuring Margot Robbie is a tribute to Kylie Minogue

The Chanel advert embraces nostalgia to reinterpret its classic codes.

Nostalgia in advertising is a very powerful tool that brands are eager to use. Being present in memories of a much better past strengthens our connection with a brand even more. And iconic brands with a legacy to protect know this very well.

This is the case with the latest Chanel advert, which, to promote its new Chanel 25 handbags, has chosen to recreate the iconic music video by Kylie Minogue, “Come into my World”, with Margot Robbie as the main protagonist.

Chanel – Chanel 25 featuring Margot Robbie

The Chanel advert reinterprets the iconic music video by Kylie Minogue, “Come into my World”, bringing it to life with the presence of Margot Robbie.

The piece shows a multiplied Margot Robbie walking through a Parisian street in a choreographed sequence that replicates the visual effect of the original video. Different versions of the actress interact with each other and with the environment, while showcasing the Chanel 25 handbags in various colors and sizes.

The setting, although inspired by Paris, was recreated in a studio, reinforcing the almost dreamlike and controlled tone that defines both the spot and the original music video. Everything unfolds in a visual loop where the everyday becomes hypnotic.

The Chanel advert continues a creative direction focused on craftsmanship and optimism, embracing a visual language that looks to the past to build the present. At a time when technology dominates advertising communication, the brand highlights the value of craftsmanship and emotion as key differentiators.

Kylie Minogue – Come into my world

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