On’s commercial starring Zendaya: “Dream Together”

The On commercial represents the brand’s message with a choreography on an athletics track.

The Swiss sports equipment brand “On” wants to take the leap at a communication level. The brand, very popular among amateur athletes and sports fashion, is trying to gain a foothold among the large sports multinationals.

Little by little, the brand is being introduced into the market with communicative actions led by Roger Federer. He has now teamed up with actress Zendaya, with whom they have signed a deal that will involve the actress in advertising and product design.

“Dream Together” is the title of the On commercial starring Zendaya and directed by C. Prinz. The brand launches an advertising campaign with a marked cinematographic style that addresses movement through choreography performed on an athletics track. The speech reflects On’s message of uniting people through movement, whether sporting or social.

According to Zendaya, in a statement made by the brand: “I owe a lot to the people around me for getting me to where I am. I think this feeling of collaboration and inclusion is reflected in what we have created. I have been a big fan of On since It’s been a long time. I always wear them on set, or when I’m traveling or rehearsing, so this partnership is like coming full circle.”

For his part, David Allemann, Co-Founder of On, said: “We have been big fans of Zendaya for inspiring a generation and dreaming big. We can’t think of a better partner to help us grow, evolve and connect with people from all over the world. everyone.”

Watch | YouTube