Ikea’s Halloween commercial wants to eliminate those childhood terrors that have always stalked us. If there is something that undoubtedly marks thousands of children, it is fear. When we are so impressionable and vulnerable we are more likely to have nightmares. Little by little, as you grow and become aware of the world around you, […]
Burger King’s commercial kicks off Halloween campaigns. Halloween marks the beginning of the autumn and winter festivities that will culminate with the Christmas campaigns. A festival where brands shine and consumers lend themselves to the craziest ideas. Limited edition products, ephemeral constructions or exclusive promotions are some of the actions carried out by brands. This […]
The BMW commercial is a beautiful story starring the virtual influencer Lil Miquela. The electrification of automobile brands allows them to explore new means of communication. Audi’s advertising campaigns, for example, have been linked to new emerging stars such as Janelle Monáe or Regé-Jean Page. For its part, BMW has moved in that direction and, […]
Carrefour denounces brands that engage in “Shrinkflation”, a fraudulent practice in which products come in less quantity. At some point, we have all realized the same thing. That product that we usually buy comes with less quantity. The change is so subtle that you only realize when you have already forgotten the previous amount and […]
Norwich City’s commercial is a poignant piece to warn us to be aware of those around us. When you see that traditional advertising shows signs of exhaustion, a new idea always arrives that changes everything. A creativity that connects with people and amplifies the message it wants to give to stir feelings. They are drops […]
“Rhythm & Bricks” is the musical genre of relaxing Lego songs that will help you disconnect from the routine. It is common for companies to diversify their lines of business to achieve new avenues of income and not depend on their main products. This is the case of Lego, which, in an attempt to expand […]
Historically, in the world of advertising and marketing, there have been two rival companies vying for leadership in their sector. The duality has been present in all areas, and the battle to win the favor of the consumer has led companies to give their best. If we think for a moment, the same examples will […]
Ausonia’s commercial is an emotional piece that shows us how to value getting older. Society, and especially women and young people, tend to reject and fear old age. Wrinkles, gray hair, baldness, sagging, and other physical changes that occur as we get older are cause for concern. To prove how wrong they are, Ausonia has […]
Axa’s campaign is a powerful story told by a woman who is aging in real time. In the middle of the year, the insurance company Axa launched a global campaign under the title “Being a woman shouldn’t be a risk.” Step by step the subsidiaries in each country have used this concept to adapt it […]
“Life is not an Ikea catalogue” is the title of the Ikea campaign that shows us that not everything in life is rosy. Ikea’s advertising campaigns never cease to surprise. The Swedish brand is in favor of letting the subsidiaries in each country carry out their own advertising campaigns without ties. A strategy that has […]