We take a look at the best commercials of 2023 and the best advertising campaigns of the year so far. The year advances and it is time to take stock of what it has brought us in terms of advertising. A year in which at the moment no advertising campaign stands out above the others […]
The Leboncoin platform has taken advantage of the ban on the circulation of scooters in Paris to carry out this original action. The circulation of scooters has been banned in Paris. The French city was a pioneer in 2018 in the introduction of public electric scooters in order to promote sustainable transportation alternatives for citizens. […]
Zara’s commercial is titled “Back to Work” and is one of the few audiovisual pieces in the fashion brand’s strategy. Zara’s advertising strategy does not contemplate the creation of audiovisual pieces such as advertisements or advertising campaigns. It is not a brand that overwhelms with its advertisements as if its competing namesakes could do so. […]
The popular alien Alf returns to star in some television commercials. Alf returns 30 years after being one of the most successful characters in the 1980s and 1990s. Its premiere on NBC in 1986 at the height of the sit-com boom catapulted it into an iconic series around the world. He is now back and […]
Pepsi commercial celebrates 50 years of Hip Hop by paying tribute to The Notorious B.I.G. Hip hop is celebrating, and it is that the popular musical style turns 50 years old. This musical current born in New York, in the South Bronx and Harlem served as a lifestyle for Afro-Americans and Latin Americans of the […]
Hyundai commercial reviews the evolution of women’s football with a spectacular advertising piece The women’s soccer revolution in the world of marketing has arrived. The brands have put all the meat on the grill to win the favor of the new generations who worship their new idols. Brands like Nike with its fun ad for […]
“Being a woman shouldn’t be a risk” is the title of the Axa commercial that defines the problems that women experience in today’s society. In terms of equality and feminism there is still a lot of work to do. Not only on a personal level but on a global scale. And it is that depending […]
The Lay’s commercial wanted to celebrate Messi’s arrival in the MSL with this original advertising action. Although Messi does not radiate charisma like Maradona or Michael Jordan could, his actions on the pitch are what have defined him since he made his professional debut with FC Barcelona. And play after play, goal after goal, he […]
Marketing and advertising in Women’s Football: The revolution that is changing the rules. In the world of sport, there are always historical moments that change the perception and evolution of it. Every four years, the Olympic Games and the FIFA World Cup are events that redefine the industry and force brands to adapt and evolve […]
“Life Extending Stickers” are Makro’s labels to avoid food waste. When it comes to shopping, the state of the fruit is one of the key factors that makes us decide on one piece or another. If the fruit is too green or too ripe, we discard it and contribute to the waste of food, something […]