The Mercedes Benz campaign focuses on inclusivity in its new models. Increasingly, brands are more aware of the feelings of society and the problems that affect it. A trend that could well be a facade to wash the brand image and avoid coining terms like greenwashing. But more and more societies are adapting their products […]
The Monopoly advert invites us to bring out our most perfidious side when playing. On a Sunday afternoon in any house, the tranquility ends when Monopoly is taken out. The historic board game passes through generations thanks to its basic premise and remains unchanged, offering hours of fun and… discussions. Aware of this, the Hasbro […]
Doritos stock wants to break the world record for the longest string of cheese. One of the oldest premises of advertising is to attract attention. The more attention a product has, the more likely the consumer will buy it. Over time, this attention-grabbing has evolved in different ways; and has caused great competition between brands. […]
— Artículo patrocinado — En el vertiginoso mundo de los negocios donde el cambio es constante y las demandas son cada vez más exigentes, el coaching empresarial se ha convertido en una poderosa herramienta para el éxito. Este combina el liderazgo, desarrollo personal y estrategias empresariales. Los coaches empresariales se convierten en arquitectos de sueños […]
Nike’s ad is a tribute to Eliud Kipchoge and his legacy to future generations of runners. Every September comes one of the most anticipated events for marathoners around the world: The Berlin Marathon. Defined by many as the fastest marathon in the world, it is where the current world record has been recorded. The 2:01:09 […]
Dove’s campaign reinterprets great pictorial works with real women’s bodies. Dove is undoubtedly the brand that has been trying the longest and best to make real beauty representative in all media. Whether in the world of advertising, media or gaming, the brand has always gone one step further when it comes to denouncing the conduct […]
“Social Swap” is Heineken’s original denunciation of discrimination against women when they talk about football. Discrimination against women is a common trend on the internet and social networks. Especially if we place them in the football environment, where toxicity reaches very high levels. But women’s football is here to stay, and with it a new […]
The Under Armour commercial is the definitive motivational speech that has been created with Artificial Intelligence. That Artificial Intelligence is here to stay is a fact. That brands are experimenting with it, too. Surrounded by controversy and in full discussion about the destruction of qualified jobs, companies are looking for the best fit. It is […]
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Pepsi’s best commercials are relaunched to celebrate the brand’s 125th anniversary. Historically in the world of advertising there have always been two brands that have tried to compete with each other. Adidas and Nike, Apple and Microsoft, McDonald’s and Burger King or Coca-Cola and Pepsi. The latter celebrates 125 years and takes the rivalry with […]