
Knix advert encourages female athletes to talk about menstruation
Knix's advert encourages athletes to comment on whether they tested during their period that day.
When we talk about women's sport, dealing with menstruation is still a taboo. It is for society, for coaches and for athletes. And when there…

Google’s advert for the Olympics that sparks controversy: “Dear Sydney”
Google's advert for the Olympic Games has sparked controversy over its use of artificial intelligence.
When it comes to advertising campaigns for the Olympic Games, there are usually common elements: the desire to excel, sacrifice, motivation…

Amazon Business’s advert is a story about pirates: “Run a Tighter Ship”
The Amazon Business advert brings us a fantastic story of pirates and treasure.
Amazon es una de las marcas más reconocidas a nivel mundial. De sobras es conocida su tienda online, así como su servicio de streaming. Pero lo que no sabe todo…

Amazon’s advert about back-to-school encourages us to save
Amazon's advert about back-to-school is a fun story starring Michelle Buteau.
When August arrives, brands are already preparing for the return to school. Those who have children know that, despite the holidays, they have to prepare for the…

The best commercials from the Paris 2024 Olympic Games
A look back at the best ads from the Paris 2024 Olympics
The Paris 2024 Olympic Games are starting. The most followed event worldwide where values such as effort, sacrifice, improvement and camaraderie are fundamental pillars.
In terms…

Apple’s advert is a disturbing story about privacy: “Flock”
Apple's commercial is a disturbing tale reminiscent of Hitchcock's famous film "The Birds"
Privacy is a key issue in Apple's corporate policy. From time to time, it launches advertising campaigns aimed at raising consumer awareness about the…

Corona commercial for the Paris Olympics: “For Every Golden Moment”
The Corona commercial encourages us to live our golden moments even if we do not participate in the Olympic Games.
The advertising campaigns for the Paris 2024 Olympic Games continue to arrive. After the surprising Nike commercial, the hugs…

Nike’s surprising commercial for the Paris Olympics
Nike's commercial surprises everyone with a campaign that represents the obsession with victory.
The big advertising campaigns are coming to the Olympic Games. After seeing Air Canada's spectacular piece to support its athletes, and Coca-Cola…

The Eurostars commercial for the Paris Olympic Games
The Eurostars commercial pays tribute to the athletes and celebrates their commitment as well as that of their workers.
Preparations for the Paris Olympic Games continue and brands are finalizing their advertising campaigns. We have already…

Air Canada advert is an emotional story about the Paris 2024 Olympics
Air Canada advert celebrates the heroic journey of a father seeking a better future for his children.
The Olympic Games are often a source of inspiration and motivation. It is the dream of every athlete and where the work of four years and,…