
The Ikea campaign is fun short films about everyday life: “Designed for life”
The Ikea campaign shows us a series of short films that capture intimate and fun moments of families.
If there is something really difficult to achieve in advertising, it is to represent everyday life and family routines. Creatives tend to…

KFC’s advert is a dystopian story that encourages us to “Believe in chicken”
The KFC's advert places us in a dystopian future in which the only solution is to believe in chicken.
Today's society is experiencing moments of uncertainty. Economic, political and environmental problems are taking their toll on a young population…

Nike advert is an epic call to madness: “Awaken Your Madness”
Nike advert for the Euro Cup and the Copa América invites us to awaken our madness with its great stars.
When big events arrive, brands put all their effort into showing us their best advertising campaigns. And if there is a brand that never…

Adidas advert for the Euro Cup and the English team: “Hey Jude”
The Adidas advert encourages the English team to pick themselves up after defeats with "Hey Jude".
Major international competitions bring out the feelings of the most die-hard fans. But if there is a country that has suffered tough defeats…

The beautiful Ikea advert and the importance of play in children
Ikea's advert celebrates International Play Day with this campaign dedicated to the importance of play in children.
When we talk about the future, we inevitably think about the latest news offered by brands like Apple, Tesla, Space X or ChatGPT.…

The Coca-Cola campaign seeks its logos recreated around the world
Coca-Cola's campaign seeks those reinterpretations of its logo around the world.
The Coca Cola logo is one of the most iconic in the world. Over the years, it has undergone changes to meet different aesthetic needs, evolving into the…

On’s commercial starring Zendaya: “Dream Together”
The On commercial represents the brand's message with a choreography on an athletics track.
The Swiss sports equipment brand "On" wants to take the leap at a communication level. The brand, very popular among amateur athletes and sports fashion,…

Apple’s advert is a tribute to creators: “Worlds Made on iPad”
Apple's advert for iPad celebrates the community of creators in a campaign starring Sofia Wylie.
Everyone was expectant about what Apple's next step would be after the controversy raised with its latest advertising campaign. In the keynote…

Adidas’ advert for Euro 2024: “Football Anthem”
The Adidas advert kicks off the Euro Cup in an advertising campaign to the rhythm of "Under Pressure."
There is little left until the start of Euro 2024, which will be held in Germany, and brands are already starting to launch their advertising…

The motivational Gatorade commercial narrated by Michael Jordan
The Gatorade commercial is narrated by Michael Jordan and brings back the iconic slogan "Is it in you?"
In the 90s, the company specializing in sports drinks Gatorade was one of the most recognized brands in the world of sports. In fact, his…