The Uber advert reimagines its classic waiting times, turning them into a love story. If there’s one brand revolutionizing urban transportation, it’s undoubtedly Uber. The mobility company has become a staple of everyday life, especially…

Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates…

The Cheetos advert for Halloween is a fun story set in the world of “Wednesday.” The final months of the year are approaching, and brands are getting ready for a season full of major events. The first one up is Halloween, and brands are…

The "Rooftop Revival" campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s…

Budweiser's campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population…

Liquid Death’s advert makes water smarter thanks to Alexa. Liquid Death is undoubtedly one of the edgiest brands right now. Its interesting proposal—basically selling canned water—has made it attractive to young audiences, all thanks…

The Tempo commercial is a moving story about a taxi driver’s empathy with his passengers. In the world of advertising, there is often a tendency toward grandiosity and spectacle. But sometimes the simple, everyday stories are the ones that…

The collective Smartphone Free Childhood launches an ad denouncing the digital pressure children are exposed to. Some of the most impactful advertising campaigns don’t come from big brands, but from social movements that aim to open our eyes…

The Uber Eats advert presents us with a funny mix-up featuring the actor from Málaga. Without a doubt, from an advertising standpoint, Uber Eats is on a roll. Recently, it won the Emmy for Best Advert of the Year with its campaign starring…