
Adidas’ advert for Euro 2024: “Football Anthem”
The Adidas advert kicks off the Euro Cup in an advertising campaign to the rhythm of "Under Pressure."
There is little left until the start of Euro 2024, which will be held in Germany, and brands are already starting to launch their advertising…

The German team changes Adidas for Nike
The German team changes Adidas for Nike, in one of the historic movements in marketing and advertising.
The binomial Germany and Adidas was inseparable, at least until today when the German Football Federation has announced that they are ending…

Adidas’ inspiring advert against sports pressure: “You Got This”
The Adidas advert is an inspiring story about sports pressure to the rhythm of "Under Pressure."
There is more and more talk about mental health in sport. The cases of Simone Biles or Ricky Rubio bring to the fore one of the great evils of…

The rivalry of Nike and Adidas throughout their history
Historically, in the world of advertising and marketing, there have been two rival companies vying for leadership in their sector. The duality has been present in all areas, and the battle to win the favor of the consumer has led companies…

Adidas commercial for the Women’s World Cup
"Play Until They Can't Look Away" is the title of the Adidas commercial for the FIFA Women's World Cup.
Historically, the World Cup have served as a showcase for the big brands, marking a before and after at the communicative level. There we…

Adidas’ motivational campaign: “Running Needs Nothing But You”
The new Adidas campaign is a motivational ode to running as the most ancient sport.
There are times when sports brands need to go back to basics to relaunch their brand image. Advertising campaigns and strategies usually serve one or two years,…

The Adidas commercial focuses on the insecurity of women when running
"The ridiculous run" is the title of the Adidas advertisement that reflects the feeling of many women when they go for a run.
"92% of women feel insecure when they go running." With this devastating data we begin the review of the latest Adidas…

The Adidas commercial presents 5 Messis in “The Impossible Rondo”
The Adidas commercial is a tribute to Messi and his five participations in the World Cups.
How lucky we are to be able to experience another publicity duel of these magnitudes. And it is that the great rivalries are never lost and less if there…

The Adidas commercial for the World Cup in Qatar: “Family Reunion”
The Adidas commercial brings together the big stars of the brand in a very peculiar meeting.
This is a great year for advertising. If we didn't have enough with the celebration of a World Cup, the fact that it is celebrated on Christmas dates…

Adidas turns athletes into billboards with “Running Billboard”
Adidas' funny campaign offers you discounts if you catch the athletes.
Despite being one of the oldest means of advertising, outdoor advertising does not stop getting the most out of creative ideas. Just when you think you've seen it all, another…