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Damià Larena

About Damià Larena

This author has not written his bio yet.
But we are proud to say that Damià Larena contributed 3666 entries already.

Entries by Damià Larena

Ambient, Marketing, Viral Advertising

Spider-man grabs coffee in a Starbucks

To promote ‘Spider-Man Homecoming’, Sony Pictures and Starbucks have done this fun hidden camera prank in New York. Spider-man grabs coffee in a Starbucks. The last marketing action of Sony Pictures to promote the Spider-man movie is a prank with hidden camera in New York. Is there anything more normal than Spider-man grabs coffee at a Starbucks? The superhero of […]

29/06/2017/by Damià Larena
Best Apple Commercials, Branding, Marketing, Packaging

The original advertising support of Del Valle natural juices

The original advertising support of the Del Valle’s natural juices in a supermarket. The natural juices brand Del Valle has made a curious initiative in a supermarket in Rio de Janeiro. They used an original advertising support to advertise their products to consumers. People waste a lot of time squeezing fruit to consume natural juice. That […]

28/06/2017/by Damià Larena
Advertising, Best TV Commercials

The Best advertising campaigns in Cannes Lions

The best advertising campaigns seen in Cannes Lions. Listing with gold lions awarded at the advertising festival. This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Raising oneself with the prestigious statue of the lion is almost impossible task. We have […]

26/06/2017/by Damià Larena
Advertising, Ambient, Best TV Commercials, Graphic Design, Illustration, Marketing, Social Networks, Street Marketing, Viral Advertising

All the Grand Prix of Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes. This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the […]

26/06/2017/by Damià Larena
Best Beer Commercials, Best Heineken Commercials, Marketing, Packaging

The Heineken campaign creates a personalized beer for tourists

The latest Heineken campaign: “A ‘Dam Fresh Heineken” creates a personalized beer for tourists arriving in Amsterdam. It’s curious the last campaign of Heineken to address the young tourists who travel to Amsterdam on holidays. The multinational has detected that many young people when they arrive at the city are choosing to take the first beer in […]

22/06/2017/by Damià Larena
Best Ikea Advertising Campaign, Marketing, New Advertising Supports

‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven. We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions. This is the case of […]

19/06/2017/by Damià Larena
Apps, Graphic Design, Graphic Resources

38 useful shortcuts for Photoshop

A fantastic visual guide with 38 useful shortcuts for Photoshop that will facilitate your workflow. Today we want to share with you a fantastic visual guide. There are 38 useful shortcuts for Photoshop that will make your work easier. And is that the popular program created more than 25 years ago by Thomas Knoll allows us […]

16/06/2017/by Damià Larena
Best Emotional Advertising, Best TV Commercials, Viral Advertising

‘The Lunchbox’, the Norwegian ad that has excited social networks

‘The Lunchbox’ is a Norwegian advertisement that calls for more foster homes. This ad has excited social networks. For ads like this we love advertising. Condensate a nice, tender and emotional story in a minute to impact on consumers. It is not easy to do the Budfir ad, the Norwegian NGO for Children, Youth and Family. […]

14/06/2017/by Damià Larena
Ambient, Best McDonald’s commercials, Marketing, Street Marketing

The last McDonald’s marketing action reinvents the Drive-Thru in Brazil

The last McDonald’s marketing action reinvents the Drive-Thru concept in Brazil. We have enjoyed this McDonald’s marketing action in Brazil. The American multinational has long been performing creative marketing actions and it is not easy to be surprised. The goal of the last McDonald’s marketing campaign in Brazil was to remind consumers that there is always […]

12/06/2017/by Damià Larena
Marketing, Packaging

‘Nutella Unica’ creates seven million of Nutella different packaging

Nutella has launched a new marketing campaign called ‘Nutella Unica’ where it has created seven million different Nutella packagings. Nutella, the chocolate cream brand created by Michele Ferrero in 1965 created a fantastic marketing campaign recently where you could customize the label to put the name on the packaging. The campaign was so successful that many […]

08/06/2017/by Damià Larena
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