The best advertising campaigns in ‘El Sol 2017’ We entered the period of advertising festivals. And is that has been held in Bilbao the 32nd edition of the Festival El Sol dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year. The Festival […]
‘Road Safety’ is the advertising campaign with an interactive opis in Paris to raise awareness for pedestrians who cross in red light. Every year, 4,500 pedestrians are victims of traffic accidents in Paris. Many of these accidents are because the pedestrian has crossed with the red light. To aware of the danger of doing these […]
Festival Bottle its the new Coca-Cola campaign to reconnect with Rumanian Teens on their ground. Awareness about sugar consumption is a trend that is hurting corporate sugary drinks. More and more new generations choose with criteria those products and drinks that they use in their habitual diet. Although the efforts of multinationals to eliminate sugar from their products […]
‘Sweden on Airbnb’ its an original advertising campaign that put the whole country on Airbnb. We like the advertising campaigns carried out by the Swedish tourism department. We all remember that fantastic publicity campaign titled ‘The Swedish Number’ in which the citizens of the Nordic country became hosts to explain the benefits of their country by […]
Advertising outside the conventional medium. In our top’s five… the best street marketing actions. New terms have been created in the world of advertising and marketing thanks to globalization. Terms related to actions that become viral around the world bringing the brand to a huge number of consumers that otherwise would be impossible to do. We […]
Jeep has created a vending machine called Jeep Snacks, special for those who want adventure. We love the vending machines. A nice structure that allows to create good ideas for marketing campaigns. This time the American car company Jeep has created a Case Study called Jeep Snacks, intended for those seeking adventure even while in the big […]
The advertising from University of Phoenix titled ‘We Can Do It’ it’s an inspiring story about a mother and her job. Advertising campaigns of academic institutions such as universities or schools do not usually lavish much. And the ones that are made are usually boring and monotonous information campaigns. That’s why surprised us the latest advertising from […]
Coca-Cola creates a napkin holder for capturing photographs in 360 degrees. We like the initiatives launched by the subsidiaries of the big brands in different countries. Always under a common communication but granting some creative freedom that allows to create original marketing actions. The examples of the Ikea advertising campaigns or the marketing actions of Nescafé […]
AXA creates a Smartbell. An intelligent bell for bicycles designed to warn nearby cars. In cities, cars and bicycles must share space, respect traffic rules and watch each other. While the current vehicles are equipped with the latest technology to avoid collisions; bicycles are still very vulnerable to any collision with a vehicle, and the consequences for […]
Movistar’s Love Story is a love story with a surprising ending against Child Abuse on the Internet We are liking the advertising that Movistar is doing in Latin America. We remember the action to get Gigas gratis in Peru and now we repeat with the Movistar in Mexico with a campaign to report the harassment of […]