Ikea’s advert reinforces its role in one of the most important moments of family life: a baby’s first steps. For some time now, Ikea has been running advertising campaigns that strengthen the existing bond between the Swedish brand and our homes. Ikea has been part of our lives for many years, and they continue to […]
PETA commercial reimagines the “Do It Yourself” format as “Dismember It Yourself” If there’s one NGO that’s particularly active in the advertising world, it’s PETA. The association People for the Ethical Treatment of Animals has long been creating impactful campaigns to raise consumer awareness. This time, it’s targeting fashion brand Hermès for its unethical practices […]
Who sings the song in the Pepsi advert: “Thirsty for More” with David Beckham? In advertising, it is common to use new versions of old songs. Each year, the global music catalogue expands, and younger generations often struggle to have enough background knowledge to recognize the original artists. Artists are aware of this and take […]
Kit Kat advert introduces the “Break Brothers”, a real-life representation of its chocolate bar. If there’s a brand with an iconic slogan, it’s Kit Kat. Its legendary “Have a break, have a KitKat” was launched in 1957 and has since become embedded in popular culture. It has become the universal symbol of a well-deserved break. […]
The Coca-Cola advert reinvents the way of communicating without showing the product. When it comes to creative innovation, Coca-Cola is usually one of the leading brands setting the trend. From its Christmas campaigns to collaborations with global artists, the brand has always been at the forefront of advertising trends. But in a time where it […]
The AXA advert presents a group therapy session with six renowned comedians. If there is one company advocating for mental health in its advertising campaigns, it is AXA. The insurance company has long been empowering people to talk about mental health and build mental resilience. This time, it takes a different approach by presenting a […]
The O2 advert aims to reposition the brand with an emotional message. From time to time, brands that have been communicating in the same way for years decide to reset and start anew. Whether it’s to modernize, reach a new audience, or focus on a new commercial strategy. This is the case for telecom operator […]
Coca-Cola brings back the “Share a Coke” campaign to connect with new generations. It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its packaging as a communication tool by printing people’s names on it. This initiative led to […]
The Schweppes advert stands out for its blockbuster production in a campaign set on the Red Planet. Some of the most iconic advertising campaigns in the world have been led by beverage brands. Their need to reach a mass audience and every corner of the world makes these campaigns spectacular and grandiose. This is the […]
TikTok has already established itself as one of the most influential platforms, and TikTok memes have gone from simple internet jokes to one of the best ways to improve brand awareness. Many influencers worldwide, and even more so in Latin America, are embracing the viral potential of these memes to make brands more relatable and […]