The Schweppes commercial is the second part of the acclaimed “Mission to Mars” In March, the beverage brand Schweppes launched a global campaign to reimagine its brand positioning. An ambitious production titled “Mission to Mars” depicted an astronaut arriving on Mars with calm and serenity. Immediately, the Schweppes commercial generated buzz as people tried to […]
Who sings the song in the Renault 2025 advert “Roland Garros”? Renault is hitting the mark perfectly with its strategy of relaunching its most classic models in electric format. After all, the French brand has been shaping different generations for over 100 years, each of which has had one or more models from the brand. […]
Wilson, the volleyball from the film *Cast Away*, stars in this story about ocean pollution. NGO advertising campaigns are often quite impactful. These organizations usually give creative agencies free rein to express themselves. This allows us to enjoy powerful campaigns that raise global environmental awareness. That’s the case with the latest campaign created jointly by […]
The Lynx campaign is a provocative and playful outdoor advertising initiative. Deodorant brands aimed at male audiences often have a cheekier tone than their female counterparts. This is the case with Old Spice, Axe, and Lynx, which have established a distinctive identity through their irreverent and self-parodying approach. This is also true of the latest […]
It is possible to prevent Meta from using my data to train AI — just follow these steps. Starting on May 27, 2025, Meta will begin using your personal data to train its AI. This includes all data stored on Facebook, Instagram, and WhatsApp. But you can prevent it by following the steps outlined on […]
The Allianz advert shows the collaboration between two birds to safeguard what matters most. Insurance advertising campaigns are often like detergent or car ads — they appear every year in such abundance that there’s little left for creatives to say that hasn’t already been done. Fortunately, there are always brands that manage to surprise us […]
Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo. However, when it comes to representing its image in more than 200 countries, it still relies […]
Pepsi reinterprets its classic ads to connect with new generations. In the 1990s and 2000s, it was common for brands to compete over football’s biggest stars for their advertising campaigns. Pelé, Beckham, and Ronaldinho were regulars in memorable ads seen by millions around the world. But times have changed, and although football still moves the […]
McDonald’s Mood for Mac scans your face and uses AI to offer you discounts based on your mood. Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are taking advantage of this technology to launch new promotions and advertising campaigns. This is the […]
Wilkinson advert offers a real and taboo-free take on female shaving. For decades, advertising campaigns for hygiene and female shaving products have shown women gliding razors over already-shaved, flawless legs. This beauty ideal has long been criticized by much of society for failing to reflect the reality of women in all their forms. But little […]