“Carbon Cakes” is Fujitsu’s initiative to raise awareness about pollution in our lives. Pollution is, without a doubt, one of the great evils suffered by all cities in the world. And every year, a large city produces 460,000 tons of CO2 emissions per year. To raise awareness about this, the Japanese company Fujitsu has created […]
The Nike Air Max ad is titled “Feel The Unreal” and celebrates the 10th anniversary of Air Max Day. The Nike Air Max is one of Nike’s most popular sneakers. Created in 1987 by Mark Parker and Tinker Hatfield, they revolutionized the North American market by placing a visible air chamber in the sole, something […]
The German team changes Adidas for Nike, in one of the historic movements in marketing and advertising. The binomial Germany and Adidas was inseparable, at least until today when the German Football Federation has announced that they are ending their agreement with Adidas to wear Nike. A movement that puts an end to 77 years […]
Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would become one of the most influential multinationals in the sports sector. Now a new phase […]
The Amazon advert shows us the passion with which women’s football is lived. Women’s football continues to gain followers every day. And with them, brands join a new wave that aims to show women’s football as a disruptive element in society. There are many that have made a big bet, like Nike, to establish themselves […]
Clones of Kim Kardashian star in the adver for the underwear brand created by the model. It is usually common for big celebrities to launch their own clothing, lingerie or cosmetics brands. We have the last example in the Fenty Skin campaign, the cosmetics brand owned by Rihanna, the protagonist of her advertisement. Now we […]
PETA’s advert is a denunciation of the practices carried out on pigs to obtain beacons. The NGO PETA (People for the Ethical Treatment of Animals) is the largest animal rights organization in the world. This organization usually carries out impactful advertising campaigns to raise awareness about meat consumption, such as the one they carried out […]
Women, marketing and advertising: remembering the pioneers of the industry If anyone is asked about how he imagines the principle of advertising and marketing, he will probably respond with a fairly prototypical image, very similar to the one that has at the beginnings of journalism. He will think in some room about the writing of […]
Rihanna and A$AP Rocky are the stars of the cosmetic brand owned by the singer. Big stars usually invest their profits in creating new businesses. This is the case of the singer Rihanna, who launched Fenty, a high-end cosmetic brand that stands out for its wide inclusion of skin tones. Its foundation, Pro Filt’R, became […]
Deutsche Telekom’s advert appeals to the community to win the battle against extremism. Extremism is a scourge that is spreading throughout Europe, but especially in Central European countries. At the beginning of 2024 there have been numerous demonstrations against the extreme right, and brands have decided to join this citizen movement. One of them is […]